verklin

--CEO Verklin Says First Product to Launch within 120 Days --Company Names Arthur Orduna CTO --Has Quietly Launched National VOD Service, "Elections '08" There have been a number of developments over the past few weeks with Canoe Ventures, the US cable industry-backed company that is attempting to build a national unified platform for interactive, addressable and measurable advertising (note: the platform is expected to be built on a variety of open standards, including tru2way/OCAP, ETV/EBIF, SCTE 130 and VOD Metadata Content Specification 2.0):

--David Verklin Appointed as New Venture's CEO

The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems