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project canoe

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

Submitted by itvt on July 3, 2008 - 5:23pm
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In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.

Project Canoe Officially Launched as Canoe Ventures

Submitted by itvt on June 16, 2008 - 5:57pm
in

--David Verklin Appointed as New Venture's CEO

The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems

Comcast Launches AnyRoom On Demand

Submitted by itvt on May 3, 2008 - 3:52pm
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--Says its VOD Service has Generated over 7 Billion Views since 2003

--Company's Fancast Service now Features Video from over 100 Providers

--Company to Spend up to $70 Million on "Project Canoe" this Year

Comcast, the US's largest cable MSO, last week launched a service
called AnyRoom On Demand to its digital cable customers in New


‘
Jersey who are equipped with Motorola set-top boxes (note: the
company says that New Jersey customers with Scientific-Atlanta digital
set-tops will receive the new service later this year, and that it also
plans to roll it out in other markets over the course of the year). As its
name suggests, the new service--which requires no extra equipment and



[i]Database

 

Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

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