--Also Releases DV-TIDE 2.0, a PC-Based Headend Solution for VOD, EPG, and Application Testing
 enableTV, the interactive TV software and services company that was spun out of Vidiom Systems last year by Vidiom founder, Tim Wahlers (see article published on itvt.com, September 29th), announced Monday that it has developed a modular platform for interactive TV application deployment that uses proprietary software components called "cablewidgets." According to the company, each cablewidget is an individual interactive software application that can be combined with o
 OEDN.net (note: the name is an acronym for "OCAP/EBIF Developer Network), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, said Tuesday that it is now hosting its first free OCAP/tru2way sample application, a simple stopwatch app.
 At the NCTA Cable Show in Washington, DC Monday, US cable industry research, development and standardization body, CableLabs, and Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)-- announced a new draft reference architecture specification that is designed to further the development of advanced cable advertising products.
 In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Tom Pratt, VP of programming and product development at The Weather Channel, discusses the channel's interactive TV offerings and strategy. Topics covered include why The Weather Channel views implementing  interactive TV as a high priority; the channel's commitment to ETV/EBIF and OCAP/tru2way; its applications on DISH Network and DirecTV; the infrastructure that enables those apps; and more.
 InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts.
--Company's European Arm Begins Major Push for the EMEA Region
--Secures Multiple EPG Deals for Latin America and Europe
SysMedia, a UK-based company that specializes in content-management and production systems for teletext, subtitling and interactive TV, contacted [itvt] last week to let us know that it has expanded its Plasma Gold interactive content production and management system with a new output module that enables delivery to mobiles (note: according to SysMedia, Plasma Gold separates content from the way it's presented, using a templated design, and so offers "a powerful author-once/publish-to-many solution for multiplatform content production"; the company says that the platform is compliant with OCAP, ETV/EBIF and ACAP and also supports IPTV deployments).
--Launches OCAP Development Toolkit
--Launches New Set-Top Platform Offering Media Mobility
--Secures Deals with T-Home, Ziggo
--Will Form Basis of New OCAP Company, enableTV
--Wahlers Explains Goals of New Company to [itvt]
[itvt] has learned that Geneva-based ADB Group, which acquired US
tru2way/OCAP specialist, Vidiom Systems, back in February, 2006,
has sold parts of that company's professional services business back to
ActiveVideo Networks (formerly ICTV) recently appointed interactive TV pioneer,
John Callahan, as its CTO. Callahan previously spent 15 years at Time Warner
Cable, where he was involved in many of the operator's interactive TV and
VOD initiatives, and where he served most recently as SVP of software
engineering for its Advanced Technology Group. He was a significant
contributor to the creation of the Time Warner Cable Pegasus digital television
system architecture, and to such seminal interactive TV technologies and
standards as the Interactive Services Architecture (ISA), VOD, OCAP and
--New HITS AxIS Clients are NDS, Softel-USA, S&T, and Unisoft
--Buckeye CableSystem to Serve as Beta Site for HITS AxIS ITV Services
In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.
-Details of MOU Revealed in FCC Filing by Comcast
US cable-industry research, development and standards organization,
CableLabs, announced earlier this month that six companies have
signed a binding memorandum of understanding (MOU) on
tru2way/OCAP technology with the top-six cable operators in the US,
Comcast, Time Warner, Cox, Cablevision, Charter and Bright House
Networks (which together account for over 80% of US cable
subscribers and 105 million homes passed). The signatory companies
are consumer electronics manufacturers, Sony Electronics (which was
--David Verklin Appointed as New Venture's CEO
The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems
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[i]Database
 Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!
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