nbcu

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of regulatory/government news for the past few days:

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days:

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Wednesday that it has added two more members to its sales team: Jeff Siegel and Manon Bone, who will both hold the title, VP of sales. According to Ensequence, Siegel (who previously worked at ESPN) and Bone (who previously worked at NBC Universal and Microsoft's MSN) bring a combined total of over 40 years of experience in sales, marketing and development of advanced media platforms to the company.

NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated."