mobile phone

The [itvt] editorial team is currently traveling in the UK, and, because of time restraints, we are covering a number of this issue's news stories in round-up/summary form. We anticipate some additional interruption of our regular news publishing schedule in the coming days, so we apologize in advance for any inconvenience to our readers. Here is the round-up:

Dutch mobile technology provider, SPRXmobile, launched a product called Layar, Tuesday, which it bills as the "world's first mobile Augmented Reality browser." The browser, which will initially be available free-of-charge in the Netherlands for handsets running the Android operating system, displays real-time digital information on top of a mobile phone's camera screen--effectively transforming reality into a giant, real-time interactive video experience.

Following the UK's recent participation TV scandal, that country's
broadcast regulator, Ofcom, has proposed new rules to tighten
regulation of TV and radio programs that rely heavily on premium-rate
telephone services (PRS). The body says that its proposed changes to
the UK's Broadcasting Code will "ensure that programs that invite
viewers and listeners to interact or participate are not vehicles for
promoting commercial, revenue-generating services," and will also
"ensure that viewers are adequately protected and that advertising is
kept separate from editorial content, as required under European
legislation."

The new rules state that when PRS is used in a program for audience
participation: