integra5

Integra5, a Massachusetts-based company that specializes in technologies for converged services, said Monday that it is changing its name to MediaFriends, which is also the brand of a suite of social media applications that it launched last summer (note: for more on the MediaFriends application suite, see the article published on itvt.com, September 29th 2008; as well as the audio interview with Integra5/MediaFriends president and CEO, Meredith Flynn-Ripley, located at http://tinyurl.com/lu3t8m).

Integra5, a Massachusetts-based company that specializes in technologies for converged services, announced last month a partnership with Sybase 365 to combine Integra5's ability to deliver converged communications across multiple devices with Sybase 365's mobile messaging technology. According to the companies, the partnership will enable mobile operators to deliver social, SMS-centric applications to multiple devices, using Integra5's MediaFriends application suite. When deployed in a mobile operator's network, the companies say, Integra5's platform will be uniquely able to route SMS messages between the Sybase 365 mobile messaging platform and end-users' mobile phones, TV's, PC's and DECT phones.

Integra5, a Massachusetts-based company that specializes in technologies for converged services, says that Chilean cable operator, VTR Global Com, has deployed its flagship i5 Converged Services Platform (CSP) to power a market-wide roll-out of TV- and PC-based caller-ID services. The first phase of the deployment sees VTR launching the services to around 50,000 subscribers throughout Chile. VTR, which is owned by Liberty Global and which has around 1.1 million subscribers, is combining Integra 5's TV- and PC-based caller-ID apps with phone caller-ID to create a packaged offering called "Mira Quien Llama" ("Look Who's Calling"). After a 60-day promotional period, the package will be offered to subscribers of VTR's digital voice, video and phone services for $4.00 per month.

Integra5, a Massachusetts-based company that specializes in technologies for converged services, says that Chilean cable operator, VTR Global Com, has deployed its flagship i5 Converged Services Platform (CSP) to power a market-wide roll-out of TV- and PC-based caller-ID services. The first phase of the deployment sees VTR launching the services to around 50,000 subscribers throughout Chile. VTR, which is owned by Liberty Global and which has around 1.1 million subscribers, is combining Integra 5's TV- and PC-based caller-ID apps with phone caller-ID to create a packaged offering called "Mira Quien Llama" ("Look Who's Calling").

--Secures Deployments with Videotron, Cinergy MetroNet

Integra5, a Massachusetts-based company that specializes in
technologies for converged services, has launched a suite of social
media applications, dubbed MediaFriends, that it bills as blending
real-time communications and community features across TV's, PC's
and mobile phones. The initial application in the suite, MediaFriends
TV Chat, allows users to invite members of online buddy lists to join a
group chat on TV and to participate in the live discussion via SMS
messages from their mobile phones.

Late last week, Integra5--a Burlington, Massachusetts-based company
which specializes in technologies for converged services and which has
secured around 30 operator customers to date--announced its first win
with a tier-one operator: Canada's third-largest cable company,
Videotron, has deployed the company's i5 Converged Services
Platform (i5 CSP) and is using the platform's i5 TV Caller ID
application to offer a service--branded illico Caller ID--to all its
subscribers (note: Videotron, which offers broadband, telephony and

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," a panel of interactive TV
experts--Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, "Translation Please"); Will Kreth, director

of product management for interactive TV at Time Warner Cable; Alex

Integra5, a Burlington, Massachusetts-based company that specializes
in technologies for converged services, announced last month that
Panhandle Telephone Cooperative, Inc. (PTCI), a quad-play provider
that offers both IPTV and digital cable services in Oklahoma and
Texas, has become the first operator to launch personalized
multi-device converged services based on Integra5's TV and PC
"Picture" Caller-ID applications. The applications, which are powered
by Integra5's i5 Converged Services Platform (CSP), can be customized
by end-users via an operator-branded "i5 Customer Control Portal":
subscribers log into their accounts on the portal, located on the
operator's Web site, in order to personalize their TV and PC caller-ID