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hell's kitchen

Citytv Conducting Interactive TV Competition around "Hell's Kitchen"

Submitted by tracyswedlow on May 6, 2009 - 11:46pm
in

Canadian broadcaster, Citytv, contacted [itvt] Wednesday to let us know about an interactive TV competition it is conducting around the reality TV show, "Hell's Kitchen." During the May 7th and May 14th episodes of the show, Citytv will display a special image at the bottom left-hand corner of the screen throughout the broadcast. Viewers will be invited to go to a dedicated "Hell's Kitchen" page on Citytv's Web site, identify the image from a series of choices presented through a drop-down menu, and submit their answer through an online form.

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Submitted by itvt on July 16, 2008 - 8:07pm
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Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.



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