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Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion, recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app:

Ooyala in Deal to Power Broadband Video for Telegraph Media Group, Replacing Brightcove

--Brightcove in Deal to Power Broadband Video for Fox on Demand, Replacing Move Networks
--Kaltura in Deal to Power Broadband Video for Unigo.com

Broadband video platform provider, Ooyala, announced Wednesday that Telegraph Media Group (TMG), which publishes the UK newspaper, The Daily Telegraph and its Web site, telegraph.co.uk, has chosen its platform to power its broadband video offerings. The deal--which sees Ooyala replacing rival Brightcove as TMG's broadband video platform provider--also calls for Ooyala to work with TMG's recently launched digital business unit, the Euston Project, to develop new technologies for the delivery and consumption of online media. According to Ooyala, members of its technical team will begin working out of the Euston Project's facilities next week.

Fox Launches User-Generated Video Promotion for "American Idol"

--ABC Adding Several Holiday Specials to ABC.com Full Episode Player
--STV's mySTV Integrated with Facebook Connect

US broadcast network, Fox, on Tuesday launched a user-generated content (UGC) promotion that invites fans of the reality show, "American Idol," to create "video testimonials sharing what they love" about the show, and upload their testimonials to a special "Idol Fans" section of its Web site (http://www.fox.com/idolfans).

Fox to Air Twitter-Enhanced Re-Runs of "Fringe" and "Glee"

US broadcast network, Fox, announced Monday that it will air Twitter-enhanced re-runs of the shows, "Fringe" and "Glee," on September 3rd (9:00-10:00PM ET/PT) and September 4th (9:00-10:00PM ET/PT) respectively. The so-called "tweet-peats" will feature tweets from the shows' cast and producers running in a lower-third scroll (they can also be viewed at http://www.twitter.com/fringeonfox and http://www.twitter.com/gleeonfox). The tweets will provide commentary about the episode, answer fan questions, reveal behind-the-scenes secrets and offer insights about the coming season, Fox says.

Fox Mobile Entertainment Launches "Family Guy" Interactive Video Application for the iPhone

--App Lets Users Create, Share their own Video Mixes

Fox Mobile Entertainment (FME) announced Thursday the launch of an iPhone/iPod touch interactive video application for its animated series, "Family Guy." Dubbed the "Freakin' Sweet Family Guy" app and designed specifically to run on the new iPhone 3.0 OS, the new application--which is the result of a collaboration between FME; Rhythm New Media, a company that specializes in developing and monetizing ad-supported mobile video applications; Brightcove, a provider of broadband video publishing solutions; and interactive agency, Sideshow--allows users to view up to 20 clips from the show at a

Hulu Signs Three Deals for Non-US Programming, Confirms Plans to Launch Internationally

Hulu, the broadband video venture co-owned by NBC, Fox, and ABC/Disney (note: for more on Disney's recent acquisition of an equity stake in the venture, see the article posted on itvt.com April 30th), has signed deals with three non-US content providers: Digital Rights Group (which will provide it with a line-up of British comedies, including "Doc Martin," "Green Wing" and "Peep Show"), Endemol (which will provide it with reality series such as "I want to be a Hilton") and Saavn (which will provide it with a range of Bollywood movies).

MySpace, Fox Team on User-Generated Video Contest for "The Simpsons"

--Round-Up of Recent Interactive TV-Related News from MySpace

News Corp.-owned social networking company, MySpace, contacted [itvt] Monday to let us know that it is teaming with its corporate stablemate, Fox, on a user-generated video contest to celebrate the 20th anniversary of the satirical animated series, "The Simpsons." Riffing on the iconic couch gag that concludes the opening credits of the series, the contest invites viewers to create live-action videos of their own original couch gags and upload them to a "The Simpsons" MySpace page.

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.



[i]Database

 

Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

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