ensequence

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has conducted another round of layoffs in an effort to refocus its efforts on its core business, hometown newspaper The Oregonian reported last week.

[itvt] has just published an interview with Peter Low, president and CEO of interactive TV authoring solutions provider, Ensequence. Low, whose appointment as CEO was announced in September, discusses his new role at Ensequence, outlines the strategic trajectory of the company's flagship iTVManager platform, provides statistics and other information on the company's various deployments around the world, explains how the company is responding to the emergence of connected TV, and shares his thoughts on the implications for the company of the US cable industry's plans for template-driven interactive TV.

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Wednesday that it has added two more members to its sales team: Jeff Siegel and Manon Bone, who will both hold the title, VP of sales. According to Ensequence, Siegel (who previously worked at ESPN) and Bone (who previously worked at NBC Universal and Microsoft's MSN) bring a combined total of over 40 years of experience in sales, marketing and development of advanced media platforms to the company.

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Monday that it has been chosen by Welsh-language broadcaster, S4C, to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK.

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced two additions to its senior management team last week: Andy Addis--who was formerly EVP of marketing at gestural navigation specialist, Hillcrest Labs, and prior to that, SVP of marketing and new products at Comcast--has joined the company as SVP of marketing and business development; and Tom Epes--who was formerly general manager of US services and support for the communications sector at Microsoft--has joined the company as SVP of sales.

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has launched a product called iTV Manager, which it bills as the industry's first "cradle-to-grave" lifecycle management system for creating and deploying large volumes of interactive TV experiences. The new ITV management system is being demo'd this week in Ensequence's booth (#3111) at the NCTA Cable Show in Washington, DC.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Richard Burrell (bio), director of media operations at QVC UK; Dan Gardner (bio), founder and lead interaction designer at Code and Theory; Terry Green (

--Apps Accessed by over 41% of Operator's Subscriber Base --DISH Network Signs VOD Deal with Sony Pictures Television US satellite TV provider, DISH Network, offered two interactive TV applications to enhance NBC Universal's coverage of the Beijing Olympics: a multiscreen mosaic and an "NBC Olympics Showcase" app.

--Service Serves as Access Point to QVC's New "Beauty Channel"

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison, CEO of
Ensequence; Peter Low, president and COO of Ensequence; Bill
Niemeyer, chief of analysis and research at BlackArrow; Gowri
Shankar, SVP of sales and business development at

US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the "broad
exposure" enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year's NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release: