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digital studio

NBCU's Digital Studio to Develop "Brand-Centric" Interactive Entertainment

Submitted by itvt on April 30, 2008 - 5:09pm
in

NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated."



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