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Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

Submitted by tracyswedlow on February 26, 2009 - 11:51am
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[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco). The schedule is included in full below.  For more info, please go to http://www.thetvoftomorrowshow.com

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Submitted by itvt on July 16, 2008 - 8:07pm
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Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.

NBCU's Digital Studio to Develop "Brand-Centric" Interactive Entertainment

Submitted by itvt on April 30, 2008 - 5:09pm
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NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated."



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Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

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