 In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Comcast Media Center (CMC) COO, Gary Traver, and Homer Gonzalez III, product manager for CMC’s HITS AxIS offering (note: the latter, whose name stands for "Headend in the Sky Advanced Interactive Services," is a centralized platform that operates on the National Authorization System and that is billed as being designed to support developers of advanced  OCAP/tru2way and ETV/EBIF interactive TV applications and to facilitate th
--Plus New Blog Posts from ActiveVideo's Edgar Villalpando, RCDb's Herve Utheza
[itvt] has just published an interview with Peter Low, president and CEO of interactive TV authoring solutions provider, Ensequence. Low, whose appointment as CEO was announced in September, discusses his new role at Ensequence, outlines the strategic trajectory of the company's flagship iTVManager platform, provides statistics and other information on the company's various deployments around the world, explains how the company is responding to the emergence of connected TV, and shares his thoughts on the implications for the company of the US cable industry's plans for template-driven interactive TV.
--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform
 US cable-industry research, development and standardization organization, CableLabs, announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe, the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising.
--Will Instead Focus its Efforts on EBIF-Based Interactive TV Advertising
 Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News.
 At the NCTA Cable Show in Washington, DC Monday, US cable industry research, development and standardization body, CableLabs, and Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)-- announced a new draft reference architecture specification that is designed to further the development of advanced cable advertising products.
 Earlier this week, Plano, Texas-based interactive TV technology provider, BIAP, announced that it has signed a five-year license agreement with Time Warner Cable that will see the latter using BIAP's ETV User Agent in its advanced advertising platform. According to the companies, the BIAP software will enable Time Warner Cable digital set-top boxes to run EBIF applications created by the operator itself, or by third parties such as broadcast networks. In addition, the BIAP ETV User Agent will support a new version of Time Warner Cable's MDN navigator, the companies say.
 In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its positioning in the market.
--CEO Verklin Says First Product to Launch within 120 Days --Company Names Arthur Orduna CTO --Has Quietly Launched National VOD Service, "Elections '08" There have been a number of developments over the past few weeks with Canoe Ventures, the US cable industry-backed company that is attempting to build a national unified platform for interactive, addressable and measurable advertising (note: the platform is expected to be built on a variety of open standards, including tru2way/OCAP, ETV/EBIF, SCTE 130 and VOD Metadata Content Specification 2.0):
--David Verklin Appointed as New Venture's CEO
The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems
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[i]Database
 Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!
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