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bill bradford

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Submitted by itvt on July 16, 2008 - 8:07pm
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Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.



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