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[itvt] Interview: Bill Sheppard, Chief Digital Media Officer, Client Software Group, Sun Microsystems

[itvt]’s Tracy Swedlow recently interviewed Bill Sheppard, chief digital media officer of the Client Software Group at Sun Microsystems. Audio of the interview is below, followed by a transcript that has been slightly edited for length.

Sheppard explains why Sun is bullish on tru2way; provides an overview of the new JavaFX language and its significance [...]

[itvt] Blogcast: BIAP Execs on the Company’s New ITV Deal with Time Warner Cable

Earlier this week, Plano, Texas-based interactive TV technology provider, BIAP, announced that it has signed a five-year license agreement with Time Warner Cable that will see the latter using BIAP’s ETV User Agent in its advanced advertising platform. According to the companies, the BIAP software will enable Time Warner Cable digital set-top boxes to [...]

SysMedia Expands Plasma Gold to Support Mobile Content

SysMedia, a UK-based company that specializes in content-management and production systems for teletext, subtitling and interactive TV, contacted [itvt] last week to let us know that it has expanded its Plasma Gold interactive content production and management system with a new output module that enables delivery to mobiles (note: according to SysMedia, Plasma Gold separates [...]

SCOOP!!: Parts of Vidiom’s Professional Services Business Sold to Founder, Wahlers

–Will Form Basis of New OCAP Company, enableTV

–Wahlers Explains Goals of New Company to [itvt]  

 
 
 
 
 
 
 

 
 

[itvt] has learned that Geneva-based ADB Group, which acquired US
tru2way/OCAP specialist, Vidiom Systems, back in February, 2006,
has sold parts of that company’s professional services business back to
Vidiom Systems founder, Tim Wahlers. The business will form the
basis of a new company, called [...]

Navic’s HyperCast Network Now Supports ETV/EBIF

Interactive TV and addressable advertising technology provider, Navic
Networks, says that its HyperCast Network, a backoffice solution for
delivering and managing interactive TV advertising content across
platforms and operators, is now compatible with the US cable
industry’s ETV/EBIF standard (which is designed to enable interactive
TV applications–primarily bound apps–run on low-resource legacy
set-top boxes, and thereby to have a national footprint). [...]

CableLabs Trumpets tru2way and ETV Presence at Cable Show

US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the “broad
exposure” enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year’s NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release:

Softel-USA demo’d its multiplatform, multi-middleware MediaSphere
TX carousel playing out both tru2way [...]

Interview: Steven Roberts and Tyler Slocum, DirecTV

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Steven Roberts, SVP of new
media and business development at DirecTV, and Tyler Slocum, the
company’s senior director of ITV and DVR services, provide an update

on DirecTV’s interactive TV offerings. Topics discussed include usage
statistics for DirecTV’s various ITV services, the [...]

itaas’s Rustagi and TVWorks’ Thomson on the Companies’ New ETV/tru2way Partnership

At the NCTA Cable Show in New Orleans last month, itaas–a company which, among other things, operates developer programs,under the brand “istart,” for Time Warner Cable’s Mystro Digital Navigator (MDN) and OCAP Digital Navigator (ODN) platforms and for Cisco’s SARA/PowerTV and OCAP Axiom platforms–announcedthat it has been tapped by TVWorks–a joint venture between Comcastand Cox [...]

[itvt] Radio: Review of the 2008 NCTA Cable Show

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” a panel of interactive TV
experts–Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, “Translation Please“); Will Kreth, director

of product management for interactive TV at Time Warner Cable; Alex
Libkind, [...]