Nielsen: DVR’s Increase amount of Time People Spend Watching TV

–Company Launches VOD Measurement Service
Audience measurement company, Nielsen, recently announced that its
research shows that DVR playback is actually increasing the amount of
time people spend watching TV: by comparing total TV usage (live
viewing plus DVR playback) for 18 to 49-year-olds in November, 2007
to total TV usage in November, 2005 (before Nielsen measured DVR
households and when, the [...]

Electra Entertainment Unveils its New Interactive TV Middleware

–OpenTV Holds Worldwide Rights to Market the Platform
–Electra Taps Pace Micro Co-Founder, Barry Rubery, as CEO

Last month, Electra Entertainment–a company that was founded in
early 2003 by Static 2358 founder, Jasper Smith, and former
Gemstar-TV Guide CTO, Jonathan Drazin–unveiled its new interactive
TV middleware platform. The company claims that the proprietary
middleware, which its says has been in development [...]

NDS in Deals with DEN, Canal+, Viasat, ASTER

–MediaHighway Middleware Lets Canal+ Subs Transform HD STB’s into DVR’s
News Corp.-owned conditional access and interactive TV technology
provider, NDS, has generated a fair amount of ITV-related news over
the past few weeks. Among the highlights:

The company says that Digital Entertainment Networks (DEN), a new
entrant in the Indian digital cable space (note: [...]