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[itvt] Interview: Canoe Ventures CEO, David Verklin

[itvt]’s Tracy Swedlow caught up with David Verklin, CEO of Canoe Ventures–the company that is implementing Project Canoe, the US cable industry’s initiative to create a national unified platform for interactive and addressable advertising–at the NewTeeVee Conference in San Francisco last week. Audio of the interview is below, followed by an unedited transcript of the [...]

CMC Holds Live Demo of ETV/EBIF Apps Running on HITS AxIS

Comcast Media Center recently conducted a live demonstration of ETV/EBIF applications running on its HITS AxIS platform at the CableLabs Summer Conference (took place August 10th-13th). The applications, which were hosted at the CMC, were delivered via a Virtual Private Network (VPN) to the headend for Comcast’s Summit County cable system, which then transported them [...]

Comcast, MGM Team on VOD Channel Devoted to Action Programming

–Comcast’s Fancast Portal Now Offering Video Downloads
Comcast and MGM Studios have partnered to launch what they claim
is the first VOD channel dedicated exclusively to action programming.
Dubbed Impact, the new channel, which launched last month, features
both action films and TV shows, a number of which are available in
HD. “The Comcast On Demand platform is the perfect [...]

Comcast Spotlight Appoints Two New Technology VP’s

–Execs Tasked with Leading Deployment of Advanced Advertising Products
Comcast’s advertising sales arm, Comcast Spotlight, has promoted
Adam LaRose to VP of technology and operations and Rob Klippel to
VP of technical operations and advanced advertising trials. LaRose,
who was previously a VP of operations, will be tasked with overseeing
the management of Comcast Spotlight’s technology platform and
vendors, and [...]

Comcast News:

–Taps Yahoo! Executive, Karin Gilford, to Head Up Fancast
–Signs FEARnet Distribution Deal with Time Warner Cable
–Will Carry Big Ten Programming on VOD, Fancast, Comcast.net, Linear TV

Comcast’s Comcast Interactive Media (CIM) arm, the division of the
company that develops and operates its cross-platform media offerings, has
hired Karin Gilford as SVP of Fancast and online entertainment
(note: Fancast, [...]

More Companies Sign Up for CMC’s Centralized Interactive TV Platform

–New HITS AxIS Clients are NDS, Softel-USA, S&T, and Unisoft
–Buckeye CableSystem to Serve as Beta Site for HITS AxIS ITV Services
Comcast Media Center (note: the company, generally known as CMC, is a business unit of Comcast that provides centralized content management and distribution services for cable operators and content providers) says that it has signed [...]

Panasonic Makes Strong Show of Support for tru2way at Cable Show

–Report Alleges Company’s tru2way TV Sets Failed CableLabs Testing
–Claims Testing Brought to Light “Dozens and Dozens” of Bugs

Consumer electronics giant, Panasonic, made a strong show of support
for the US cable industry’s tru2way standard at the NCTA Cable Show
in New Orleans last month. tru2way-based Panasonic products on
display at the show included:

The PCH2180 HD DVR, a [...]

Top Six MSO’s, Major CE and STB Companies, and Intel Sign tru2way MOU

-Details of MOU Revealed in FCC Filing by Comcast

US cable-industry research, development and standards organization,
CableLabs, announced earlier this month that six companies have
signed a binding memorandum of understanding (MOU) on
tru2way/OCAP technology with the top-six cable operators in the US,

Comcast, Time Warner, Cox, Cablevision, Charter and Bright House
Networks (which together account for over 80% of [...]

CableLabs Trumpets tru2way and ETV Presence at Cable Show

US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the “broad
exposure” enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year’s NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release:

Softel-USA demo’d its multiplatform, multi-middleware MediaSphere
TX carousel playing out both tru2way [...]

[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

As VP and general manager of content services at TiVo, Tara Maitra
is in charge of the company’s broadband content strategy–which
sees it aggregating a line-up of downloadable movies and
programming through partnerships with Amazon and around 60
other content providers, and also enabling subscribers to its
service to access video from the open Internet via a PC connected
to their [...]