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[itvt] Blogcast: iWidgets Founder and CEO, Peter Yared

San Francisco-based start-up, iWidgets, recently unveiled its flagship iWidgets Social Syndication Platform and announced that CBS Interactive had signed up as the platform’s first customer. The platform allows end-users to watch clips of CBS television shows directly within popular social networks and to interact with other viewers through such features as content-sharing, polls, ratings and [...]

CBS Interactive Trumpets Significant Increase in Traffic

CBS Interactive says that it experienced dramatic increases in traffic on its portfolio of broadband video-enabled Web sites in July (historically a slow month for online growth), the first month following the integration of its operations with CNET Networks. According to figures from comScore Media Metrix cited by CBS Interactive:

CNET.com posted a 22% increase [...]

CBS: Broadband Expands Programming’s Reach, Doesn’t Reduce TV Viewing

–CBS Interactive Launches Intel-Sponsored HD Broadband Video Service
–Quincy Smith Promoted to CEO of CBS Interactive

CBS Interactive has released initial results from an ongoing study of
around 50,000 consumers who have watched full episodes of CBS
shows streamed online across its Internet distribution network, the CBS
Audience Network (note: the latter consists of around 300 partners
including TV.com, AOL, Microsoft, [...]

TiVo Rolls Out Broadband Video Functionality First Announced at CES

–Company Signs Broadband Video Deal with YouTube
–Omnicom, CBS to Use Company’s StopWatch Research Service
–Company’s Service, Now Offered by Comcast, is in Tech Trials with Cox
–Company Secures Two More Favorable Rulings in “Time Warp” Case
DVR vendor/service provider, TiVo, has generated a fair amount of
news over the past few weeks:

Last week, it was revealed that [...]

Usage of CBS Sports’ March Madness on Demand Increases Significantly

CBS Sports contacted [itvt] last week to provide statistics on the
broadband video service it offered for the recent NCAA Division I
Men’s Basketball Championship (popularly referred to as “March
Madness”). According to the company:

From March 20th (opening day) through April 7th (championship
game), there were 4,759,306 total unique visitors to the NCAA March
[...]

Adobe Media Player Launched

–Features Content from CBS, MTV, PBS, Scripps and Others

Earlier this month, Adobe Systems launched its long-awaited Adobe
Media Player 1.0 software (available for download at
http://www.adobe.com/go.mp). The company touts the new
cross-platform, customizable media player as providing new ways for
viewers to discover and interact with content, and as offering content
providers a range of revenue- and brand-building opportunities. A
number [...]