Posted on October 30, 2008 by itvtwp
In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that [...]
Filed under: Advertising, Industry, Interviews, Technology | Tagged: blackarrow, digital tv, vod, Advertising, dvr, broadband tv, canoe, cablevision, targeted advertising | No Comments »
Posted on October 22, 2008 by itvtwp
InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts.
The first two TV of Tomorrow Shows were praised by [...]
Filed under: Events, Industry | Tagged: Advertising, ebif, interactive tv, itvt, ocap, san francisco, tomorrow, tru2way, tv of tomorrow, tvot, vod | No Comments »
Posted on October 7, 2008 by itvtwp
–Launches Solution Suite for Targeted and Interactive Advertising
–Forms Global Partnership with Audience-Measurement Specialist, TNS
–Teams with Tata Sky on India’s First Hindi-Language EPG
–Teams with Cinea and Harmonic on VOD Solution
Interactive TV and conditional access technology provider, NDS, has generated a fair amount of news over the past few weeks:
The company has launched a suite of [...]
Filed under: Technology | Tagged: iptv, vod, Advertising, nds, epg, iads, interactive advertising | No Comments »
Posted on October 2, 2008 by itvtwp
–Technology Powering 3,000 Interactive TV Ads per Week
Backchannelmedia–a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million–says that WCVB-TV/DT Channel 5, Hearst-Argyle’s digital ABC affiliate in Boston, has now begun its previously announced trial of Backchannelmedia’s [...]
Filed under: Uncategorized | Tagged: Advertising, wcvb, backchannel | No Comments »
Posted on July 16, 2008 by itvtwp
Bill Bradford’s responsibilities at Fox Broadcasting include leading
the broadcaster’s broadband TV strategy. He recently spoke to [itvt]’s
Tracy Swedlow about the thinking behind that strategy, which sees
Fox distributing its programming through a wide range of online
venues; about the broadcaster’s plans to implement new broadband
TV advertising formats; about the ways in which broadband TV is
changing audience expectations; [...]
Filed under: Content, Interviews | Tagged: on-demand, Advertising, Content, youtube, broadband tv, facebook, fox, bill bradford, 24, hell's kitchen | 1 Comment »
Posted on July 3, 2008 by itvtwp
In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company’s technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in [...]
Filed under: Industry, Interviews, Technology | Tagged: Advertising, blackarrow, broadband tv, ce vendors, david verklin, microsoft, move networks, navic, ocap, project canoe, tru2way | 2 Comments »
Posted on June 19, 2008 by itvtwp
–Company Offers Multiscreen Apps for US Open Golf, French Open Tennis
–Expands its DISH Decision 2008 Application
Satellite TV provider, DISH Network (formerly EchoStar), has signed
an interactive TV advertising agreement with NBC Universal that will
see it providing interactive trigger capabilities to the latter’s 14
television networks and channels and to 10 NBC owned-and-operated
TV stations. The capabilities will allow [...]
Filed under: Content, Technology | Tagged: Advertising, nbc, dish, echostar, french open, tennis, nbc universal, us open, golf | No Comments »
Posted on June 19, 2008 by itvtwp
–Extends ITV Application-Development Deal with BT Vision
Dublin, Ireland-based interactive TV advertising and authoring
solutions provider, emuse; Australian pay-TV provider, Foxtel (uses
OpenTV middleware); and Australian pay-TV advertising sales group,
Multi Channel Network (MCn) have formed an exclusive, long-term
partnership that designates emuse as the “preferred” technology
provider for interactive advertising on the Foxtel platform. The
partnership–which will run for an initial [...]
Filed under: Advertising, Content, Technology | Tagged: Advertising, digital, emuse, interactive tv | No Comments »
Posted on June 17, 2008 by itvtwp
Belgian interactive TV technology provider, Zappware, contacted [itvt]
last month to let us know that it has developed a custom EPG for
Geneva-based cable operator Telegeneve’s digital TV service, naxoo.
Zappware says it built the custom EPG using its proprietary iView
platform, which it bills as a platform-independent production
environment for the development and modification of ITV services.
According to the [...]
Filed under: Advertising, Content | Tagged: Advertising, digital tv, itv | No Comments »
Posted on June 16, 2008 by itvtwp
–David Verklin Appointed as New Venture’s CEO
The contours of Project Canoe, the US cable industry’s hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO’s behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as [...]
Filed under: Content, Industry, Technology | Tagged: Advertising, cable, canoe, digital tv, interactive tv, ocap, project canoe, tru2way, verklin | No Comments »
