CloverLeaf Appoints VP of Sales, Claims to Be Experiencing "Growth in New Business Activity"

CloverLeaf Digital, a Brooklyn-based interactive TV applications developer that specializes in building and managing localized "walled-garden" services, said Monday that it has appointed Carolyn Hillman Baird to the newly created position of VP of sales. Her resume includes stints in senior sales and business development positions at Localtoolbox and MetaTV. "We are extremely pleased to be able to leverage our increasing success with independent service providers to bring on a professional of the caliber of Carolyn Hillman Baird," CloverLeaf managing partner, Lawrence Brickman, said in a prepared statement. "Carolyn's experience and skills make her a perfect fit for the new sales position that we have created to handle the growth in new business activity that we are experiencing."

CloverLeaf's offerings--which it targets at independent telcos and cable operators--include 1) its flagship DotDaily walled garden service. The latter provides localized news and information, including news and sports coverage from the Associated Press, local weather, local movie guides, and horoscopes, as well as an array of content--including community events calendars, school lunch menus and community slideshows--published by community organizations, using CloverLeaf's DashDaily community content publishing tools. 2) Accedo Broadband's Funspot arcade, casino and puzzle games. CloverLeaf signed a deal with Accedo in November, 2008 to offer the Swedish company's games to independent telcos in North America. (Note: for more on CloverLeaf, see the interview with Lawrence Brickman that was published on itvt.com, July 16th.)