
NBC Universal has promoted Vivi Zigler to president of its NBC
Universal Digital Entertainment arm. In her new post, Zigler will "lend
her support and expertise" to all NBC Universal's entertainment Web
sites, the company says, though "oversight of the Web sites will
continue to report into their respective business leaders." Zigler will
also continue to oversee the NBC Universal Digital Studio (note: the
latter is tasked with developing and producing "brand-centric" digital
content, including both episodic programming and what NBCU
describes as "deep interactive experiences," distributing them across the
company's various digital properties, and also finding and developing