Turner Classic Movies

Turner Classic Movies (TCM) last week announced the launch of a new mobile phone application that will initially be available for iPhone/iPod touch, BlackBerry and Android handheld devices, and that the company says will subsequently support "dozens" of additional handhelds. "The TCM mobile device application is the ultimate mobile experience for classic film fans and is an important part of our strategy to solidify TCM's position as a lifestyle brand," Dennis Adamovich, TCM's SVP of brand and digital activation, said in a prepared statement.

Cable/satellite channel, Turner Classic Movies (TCM), has launched a social networking service for its viewers, called the TCM Classic Film Union (tcm.com/fan). "TCM fans are devoted to the world of classic film, and they want to connect with others who share their passion," Molly Battin--who serves as SVP of brand development and digital platforms for TCM, as well as for Turner Broadcasting properties, TBS and TNT--said in a prepared statement. "TCM has long been a forum for these fans, but this new fan community takes it to the next level."