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Two Way Media in Latin American Participation-TV Deal with NetPeople

Submitted by itvt on September 29, 2008 - 6:11pm
in

UK-based interactive media company, Two Way Media (note: the
company, which was originally called Two Way TV, recently
rebranded, in order, it said, to "reflect its status as a company focused
on creating and distributing cross-media TV shows and games"), has
formed a partnership with Latin American mobile content and SMS
specialist, NetPeople, to distribute its participation-TV game shows
across that region. The first deal to result from the companies' new
partnership is with Panamanian channel, Tele7, which is owned by
MedCom: since last month, the channel has been airing localized
versions of Two Way Media game shows, including "Hangit?" and



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