Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.
Advanced advertising technology provider, BlackArrow, announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida.
 New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their TV ads easily and efficiently through Visible World's automated system.
--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai, director of product  management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty, CEO and CTO res
--Say Joint Solution Will Enable Operators to Offer Addressable Advertising, "Intelligent Interactivity"
VOD technology provider, Concurrent, and Clearleap, a company which offers a content-acquisition, delivery, management and distribution platform that brings broadband video and other Internet-sourced content to television sets, including sets equipped with low-resource legacy cable set-top boxes (note: the company recently announced that cable operator, Atlantic Broadband, is deploying its platform--see the article published on itvt.com, June 30th; its most prominent competitor is ActiveVideo Networks, which is currently deploying its platform with Cablevision--
Read more
--Will Instead Focus its Efforts on EBIF-Based Interactive TV Advertising
 Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News.
--Local Ads Will Be Cued Up on DirecTV DVR's
 GroupM-backed advanced advertising technology provider, Invidi Technologies, said Wednesday that satellite-TV provider, DirecTV, will use its software to offer advertisers "relevant" local advertising (note: last November, Invidi announced a similar deal with rival satellite-TV provider, DISH Network). According to Invidi, its Advatar software, in combination with DirecTV's DVR-equipped set-top boxes, will allow local television advertising availability based on geographic location, and will position TV ads according to any marketer's specifications.
--Event Focused on Dynamic Insertion of Addressable Ads into VOD Avails
 US cable-industry research, development and standardization body, CableLabs, said Tuesday that 14 companies participated in an Addressable Advertising Interfaces interoperability event held at its Louisville, Colorado laboratories, during the week of June 1st.
Interactive TV and advanced advertising technology provider, OpenTV, and Sigma Systems, a company that specializes in IP service fulfillment solutions, announced Thursday that they are developing an integrated solution that they say will allow TV service providers to use subscriber data for addressable ad placement in video-on-demand environments. The companies say the integrated solution will also work for linear TV.
Cork, Ireland-based interactive TV and IPTV technology provider, Digisoft.tv (note: the company, which also operates offices in the US, the UK, Singapore and New Zealand, is best known for its DigiHost Service Delivery Platform, which supports and manages the delivery of ITV services through the Digisoft Java-based EPG on set-top boxes and other client devices, such as PC's and portable storage devices; according to Digisoft.tv, it also includes interfaces to enable integration to existing headend servers, such as entitlement, member management and OSS or BSS, allowing flexible customization of business rules, workflows and processes to support new revenue models or to allow customization of existing processes), and S
During a hearing Thursday on Internet privacy issues, lawmakers from the US House of Representatives Subcommittee on Communications, Technology and the Internet signalled that they will be closely scrutinizing the consumer-privacy implications of the US cable industry's plans to launch a common platform for interactive and addressable advertising (note: those plans are being implemented by a cable industry-backed company called Canoe Ventures). As [itvt] was not able to be in Washington, DC to attend the hearing, we are referring our readers to the Associated Press's write-up.
[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco). The schedule is included in full below. For more info, please go to http://www.thetvoftomorrowshow.com
Signs Addressable Advertising Deal with DISH Network
Advanced advertising technology specialist, Invidi Technologies, has created an advisory board to provide strategic expertise and guidance on advanced advertising initiatives. According to the company, the advisory board is tasked with ensuring that all participants in the advanced advertising ecosystem--multichannel video program distributors, TV broadcasters, program networks, advertisers, media buyers and media sellers--benefit from digital technology efficiencies and "share in the value chain."
Invidi says that the advisory board's four members were chosen in recognition of their standing as advertising authorities with deep industry knowledge and experience. They are:
Ensequence Says Over 50 Blu-ray Titles Developed Using Create Software
 
|
|
[i]Database
 Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!
|
|
