–Extends Partnership with ITN On, Appoints Head of Original Productions
Bebo, a social networking company that targets an under-30 demographic, has generated a fair amount of news in the broadband TV space over the past few weeks (note: the company’s social networking service has previously served as the home site of a number of high-profile broadband [...]
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–Technology Powering 3,000 Interactive TV Ads per Week
Backchannelmedia–a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million–says that WCVB-TV/DT Channel 5, Hearst-Argyle’s digital ABC affiliate in Boston, has now begun its previously announced trial of Backchannelmedia’s [...]
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–Apps Accessed by over 41% of Operator’s Subscriber Base
–DISH Network Signs VOD Deal with Sony Pictures Television
US satellite TV provider, DISH Network, offered two interactive TV applications to enhance NBC Universal’s coverage of the Beijing Olympics: a multiscreen mosaic and an “NBC Olympics Showcase” app. During the Olympics, the multiscreen mosaic that is a regular [...]
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–Says its Olympics ITV Services Proved Highly Successful
–Offers Multiscreen ITV Apps for US Open Tennis, PGA Golf Championships
Satellite TV provider, DirecTV, says that the interactive TV and VOD services it offered around NBC Universal’s coverage of the recent Beijing Olympics proved highly successful. According to the company, its Olympics ITV service generated over 17 million [...]
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New York-area MSO, Cablevision, has launched an interactive TV subscription channel for Newsday, the Long Island newspaper that it acquired earlier this year. The channel, dubbed “Newsday TV” and located on channel 611, allows Long Island customers of Cablevision’s iO TV digital cable service to instantly subscribe to the newspaper, using an on-screen order form [...]
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Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks:
The company was recently tapped by MTV Networks and Pepsi to create an interactive TV application to accompany the 2008 MTV Video Music Awards on DISH Network. Starting the week of August 25th, DISH Network [...]
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–Service Serves as Access Point to QVC’s New “Beauty Channel”
Home shopping programmer, QVC UK, has tapped Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, to revamp its interactive TV application on the Sky platform, enabling the application to serve as the launch point for a new channel devoted to beauty programming. According to QVC [...]
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Current TV has teamed with Twitter on a project called “Hack the Debate,” that will add interactivity to all the presidential and vice-presidential debates. (Note: Current TV, which is targeted at the 18-34 demographic, is the brainchild of former US vice president, Al Gore, who serves as the chairman of its parent company, INdTV Holdings, [...]
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NBC Universal-owned content company/broadcaster, Bravo Media, has announced an initiative that is designed to increase viewers’ involvement in its programming and to build what it describes as a “network of brand ambassadors.” The initiative is comprised of two projects, dubbed “Bravo B-Hive” and “Bravo Influentials” respectively. The former is an online program that creates customized [...]
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–Launches Initiative to Identify New Talent and Programming
–Secures Advertising Deal with Michelob Brewing
Revision3, a company which bills itself as “an actual TV network for the Web” and which develops and produces original broadband TV shows, says that it will begin syndicating its entire content catalog–including such shows as “Tekzilla,” “Diggnation,” “Wine Library TV” and “The [...]
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