HBO Launches Branded Channel on YouTube
–Also Launches Premium Broadband Programming Service
Premium programmer, HBO, recently launched a branded promotional
channel on YouTube. The channel features promotional clips from
HBO’s own feature and documentary films, and from such HBO series
as “Flight of the Conchords,” “The Wire,” “Def Comedy Jam,” “Real
Time with Bill Maher,” “Real Sports” and “Entourage.” It also features
full-length episodes from the programmer’s original series, “In
Treatment,” and is slated to offer “special YouTube-only features” in
the near future. “We are delighted to bring HBO content to the
YouTube community and fans of our shows,” Joseph Giraldi, HBO’s
director of digital distribution and partnerships, said in a prepared
statement. “We invest significantly in developing HBO programs and
are always searching for new promotional platforms. We are thrilled to
continue this tradition by offering the global YouTube audience access
to our wide variety of content.”
In other HBO news: The company recently launched a premium
broadband programming service, dubbed simply HBO on Broadband.
The service–which is currently available only in Milwaukee and Green
Bay, Wisconsin to HBO subscribers who also subscribe to Time
Warner Cable’s digital tier and Road Runner high-speed Internet
service (note: TWC is one of HBO’s sister companies)–is billed by
HBO as offering 600 titles each month. It also offers a streaming linear
channel.
