CTAM, the Cable & Telecommunications Association for Marketing,
earlier this month released the results of a survey of the video viewing
habits of teenagers across traditional television and other platforms.
Survey participants were asked what types of video content they view
on any device: user-generated video clips ranked highest at 76%,
followed by comedy clips (69%), music videos (65%), full-length
movies (63%), movie trailers or previews (60%), sports (52%), sitcoms
(44%), documentaries and educational video (44%), news and political
clips (42%), dramas (36%) and celebrity/gossip clips (25%).
The survey also asked participants about the devices on which they
watch video: 83% reported still viewing content on a television set,
44% on a desktop, 24% on a laptop, 15% on a portable media player,
and 8% on a cell phone. Of participants who described themselves as
early adopters, there was a 37% increase in those watching video on
laptops, CTAM says, and a 28% increase in those watching video on
portable media players. According to the organization, this shows that
"broad acceptance of mobile viewing is on the horizon."
The survey also found that two-thirds of teenagers have their own
personal Web page, 71% have played multiplayer online games, and
34% have created their own videos to share online. The survey, which
was conducted by ICR, was based on telephone interviews conducted
between February 6th and 10th with a randomly selected group of 512
12-to-17 year-olds.
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