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DISH Network Execs Discuss the Company’s New ITV Advertising Deal with NBC Universal

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Michael Finn, VP of
advertising sales at DISH Network, and Scott Higgins, the company’s
director of interactive programming, discuss DISH’s new interactive
TV advertising deal with NBC Universal, and the company’s plans to
make increasing use of the DVR hard drive for its [...]

[itvt] Radio: Jim Louderback, CEO of Revision3

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” sponsored by TiVo, Jim
Louderback, CEO of Revision3, provides an overview of his
company–which bills itself as “an actual TV network for the Web,”
and which produces its own original, broadcast-quality programming.

Topics discussed include funding, download numbers, revenues,
demographics, distribution strategy, content [...]

[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

As VP and general manager of content services at TiVo, Tara Maitra
is in charge of the company’s broadband content strategy–which
sees it aggregating a line-up of downloadable movies and
programming through partnerships with Amazon and around 60
other content providers, and also enabling subscribers to its
service to access video from the open Internet via a PC connected
to their [...]

[itvt] Radio: Review of the 2008 NCTA Cable Show

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” a panel of interactive TV
experts–Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, “Translation Please“); Will Kreth, director

of product management for interactive TV at Time Warner Cable; Alex
Libkind, [...]

[itvt] Radio: ANT’s Richard Baker on the Company’s Product Strategy and More

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Richard Baker, EVP of sales
and marketing at UK-based interactive TV software provider, ANT
(note: Baker, who joined the company earlier this year, was previously
general manager of technology products and services for the EMEA
region at RealNetworks), discusses the company’s new multiplatform
application [...]

[itvt] Radio: Andrew Keen Casts a Skeptical Eye on UGC and the “Cult of the Amateur”

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Silicon Valley pundit and
author, Andrew Keen (”The Cult of the Amateur“), discusses his
skeptical take on user-generated content and other participatory media,
why he is not a fan of the Creative Commons movement, his views on
the economics of broadband video, and [...]

Jacked in Two-Screen Interactive TV Deal with LA’s KCAL9

Santa Monica, Calif.-based two-screen interactive TV specialist,
Jacked, Inc. (note: the company’s flagship product, Jacked SportsTop,
is a browser-based virtual desktop that features a dashboard of widgets
and that is designed to provide synchronized two-screen ITV
experiences specifically for sports broadcasts), recently signed a deal
with Los Angeles TV station, KCAL 9, that sees it providing the latter
with a two-screen [...]

LiveHive Creates Two-Screen ITV Apps for NBA’s Raptors and 76ers

–Teams with NBC on Two-Screen App for 2008 Figure Skating Championships
LiveHive Systems, an Ontario-based company that specializes in
two-screen interactive TV solutions, said last week that it has signed an
agreement with Maple Leaf Sports & Entertainment to provide a
synchronized interactive experience on www.raptors.com to
accompany broadcasts of the Toronto Raptors’ NBA playoff games.
Dubbed “Raptors Shot Caller [...]

ESPN in Broadband Video Deal with AOL

Sports programmer, ESPN, is syndicating its video content through a
third-party Internet portal for the first time, thanks to a new deal with
AOL that sees it offering short-form video on AOL’s AOL Video and
AOL Sports services (note: ESPN.com’s own video portal has proven
fairly popular: according to ESPN, consumers viewed its videos over
1.2 billion times last year, [...]

Frontline’s “Bush’s War” Breaks Online Viewership Records

PBS says that its 4.5-hour Frontline special on the Iraq invasion and
occupation, “Bush’s War,” which aired on its linear TV network in late
March, is breaking Frontline’s records for online viewership, with more
than a million views of its streamed video segments in the first few
days following its broadcast. According to PBS, “Bush’s War” is easily
on track [...]