InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first TV of Tomorrow Show was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better.
To find out more about early-bird registration, click here.
For an extensive gallery of photos from the TV of Tomorrow Show 2007, click here.
To explore our dedicated TV of Tomorrow Show Web site, click here.
To discuss the TV of Tomorrow Show, or to give us feedback and suggestions, go to [itvt]'s Facebook Forum (search on "itvt"), or email us at swedlow@itvt.com.
A Different Kind of Event...
While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and tradeshows ends:
- It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, telco TV, wireless, Internet TV, DVRs, handheld devices, iPods, game consoles, etc.).
- Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
- Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
- The panel sessions are structured, educational, rigorous and highly focused, and even include moderated debates on hot-button issues. Our goal is to ensure that they are as thorough and informational as [itvt]'s regular interview features.
- The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics.
- he event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video artists and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
- The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building, close to great restaurants, hotels, museums, theaters and more.
- Finally, the event is designed to be fun. It features challenges, contests (all with a practical purpose), and a range of other community-building activities.
But Don't Take Our Word for It...
Here's what sponsors, exhibitors, speakers and attendees are saying about the TV of Tomorrow Show:
"Not only was it a perfect showcase for our technology, executives and products; but (as promised) the quality and depth of the panels and attendees was excellent--the event was packed with industry leaders, experts and visionaries. TV of Tomorrow enabled GalleryPlayer to create new and important business relationships from all over the world." Rusty Citron, former VP of marketing, GalleryPlayer (2007 Grand Show Sponsor and Exhibitor)
"We were delighted with the quality of conversations we had at TV of Tomorrow. Equally, the papers were of a high standard, as were the speakers. Tracy, Richard and their team are to be commended for creating a differentiated event that was both productive, and yet unusually enjoyable." Sam Pemberton, group CEO, The Softel Group (2007 Interactive Diamond Sponsor and Exhibitor)
"In 2007, TV of Tomorrow stood out as a unique conference in many ways. It brought together a diverse range of talents and experiences from across the digital landscape, in a venue conducive to discussion and debate, delivering a fresh look at the television of both today and tomorrow." Matthew Huntington, VP of solutions marketing, OpenTV (2007 Interactive Diamond Sponsor and Exhibitor)
"I think the show was excellent. Your choice of moderators and panels was astute and resulted in some really high-quality discussion. I think the show will become a mini-institution." Amos Manasseh, VP of global sales and marketing for participation TV, OpenTV UK (2007 Interactive Diamond Sponsor and Exhibitor)
"TV of Tomorrow was an excellent show, especially when you consider that it was a new event. An eclectic mix of design, programming and technology set in a great facility, great speakers and great insights...Well done!" Mark Jeffery, senior director of marketing, ICTV (2007 Interactive Diamond Sponsor and Exhibitor)
"TV of Tomorrow was the place to be to meet the key people in interactive TV today. We also found the seminars informative and cutting-edge." Mike Malcy, VP of marketing and business development, Vidiom (2007 Multiplatform Platinum Sponsor and Exhibitor)
"The TV of Tomorrow Show was a who's who of the ITV industry--all in a personal environment where the break-out time was extremely valuable. The panels went deep into topics as opposed to the boring product presentations I typically sit through. This show picked up where the other big shows have left off. Thanks Tracy!" Tyrone Lam, consultant, Buzztime Entertainment (2007 Lunch Break Sponsor)
"The first [itvt] TV of Tomorrow Show in 2007 was a great success and has become a must-attend event for Navic Networks. T
racy and Richard's thorough reporting across interactive and multiplatform TV enables them to assemble relevant speakers and offer truly worthwhile panels on the industry's most compelling topics of the day." John Hoctor, VP of business development and marketing, Navic Networks (2007 Exhibitor)
"Thanks very much for including me in your great conference. I enjoyed very much meeting you and getting to know some of the other participants. Overall, [it was an] exciting group of folks doing some fascinating things!" Peter M. Fannon, VP of technology policy, government and regulation, Panasonic Corporation of North America.
"Just wanted to congratulate you on such an interesting and well-run conference last week. I had a fascinating time listening to the speakers and schmoozing my ass off between sessions. I knew you'd created something especially good, as I found myself running up and down the stairs early Tuesday morning, not wanting to miss a bit of either simultaneously-happening session ("Battle of the Platforms" and "Interactive TV Standards"). The staff at Yerba Buena looked at me like I was nuts. Anyway, fantastic job. Great speakers and moderators throughout. Thanks for including me and I'm already looking forward to next year's." Tad Low, CEO, Spin the Bottle
"I was delighted by what I saw--the quality was fantastic." Seth Haberman, CEO, VisibleWorld
"I just wanted to send you a quick note to say how much I enjoyed the TV of Tomorrow conference. I thought it was a very well-done event on all fronts--the location/venue, the people attending and the discussions." Meredith Flynn-Ripley, CEO, Integra5
"I wanted to take this opportunity to tell you how great I thought the TV of Tomorrow Show was. I particularly enjoyed the diversity (both from a geographical and industry standpoint) of the attendees, which allowed for great panels/discussions as well as good schmoozing." Laurent Chemla, president and CEO, Ivy.tv (France)
"The most substantive conference on that set of topics I have ever been to. Excellent top-notch panels. People that attended got a very true sense of what was going on in the industry. There was absolutely no grandstanding." Jon Dakss, VP of technology product development, NBC Universal
"The conference was wonderful. It was both interesting and unique, as well as in the most beautiful setting of any conference I've been to recently! You should be very proud and I hope to attend many more in the future!" Jonathan Boltax, VP of programming and service management, Oberon Media
"Belated thanks for organizing a fantastic conference. Having been to many of these things, yours is one of the best because of the high quality of attendees and discussion. Plus you know everyone and are so sincere; it was really enjoyable on all levels. Thank you so much for including me." Lisa Hsia, SVP of new media and special projects, Bravo
"It was the best ITV event that I attended all year." Chris Monteferrante, senior director of advanced media sales, ESPN
"I wanted to congratulate you on the overall quality of the sessions, panelists, topics, venue, food, etc. It was a very engaging and enlightening event. Congrats!" Miguel Ramos, Qualcomm MediaFLO
Who will Attend?
Broadcasters, programmers, network operators (cable, satellite, telco, wireless), Web 2.0/social-networking companies, consumer electronics manufacturers, creatives, technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, interface designers, advertising agencies, studios and other industry players.
What Attendees will Come Away with...
- An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players are.
- An understanding of the pressing technological challenges that need to be overcome as television becomes interactive and multiplatform.
- An understanding of the emerging business models that are made possible by interactive multiplatform television.
- An understanding of how user-generated content, social networking and other Web 2.0 phenomena are impacting the television space.
- An opportunity to hear from and meet in person some of the most important people shaping the interactive multiplatform TV universe.
The [itvt] Awards for Interactive and Multiplatform Television
[itvt] will present our prestigious annual Awards for Interactive and Multiplatform Television at an evening ceremony at the TV of Tomorrow Show 2008. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process.
Art Exhibit
The show will once again feature a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow." If you are an artist interested in participating in the exhibit, please see our Call for Artists.
Schedule
[itvt] will publish the complete schedule of TV of Tomorrow Show 2008 editorial sessions and special events shortly. The show will feature a mix of keynotes, panels, debates, general sessions, new technology presentations, and more.
Sponsors
The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure 
for your company--both at the event itself and in the [itvt] newsletter. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806.
Speakers
[itvt] is currently in the process of assembling an impressive line-up of speakers and will be announcing more details about this in an upcoming issue. If you are interested in applying 
for a speaking position at the event, email us at speakers@itvt.com or call 415-824-5806.
Exhibitors
The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at exhibitors@itvt.com or 415-824-5806.
Early-Bird Discount
Early-bird registration is now open. Please click here to find out more about early-bird registration and our early-bird discount. General registration will begin in January. Be sure to reserve your attendance at the TV of Tomorrow show as soon as possible: if last year is anything to go by, we are expecting a sold-out event.
Hotel and Travel Arrangements
[itvt]'s corporate travel partner, HDMC Group, is handling hotel and travel arrangements for the show. Their toll-free number is: 888-333-0470. Please mention "The TV of Tomorrow Show."
URL: http://www.thetvoftomorrowshow.com
Originally Published: November 14, 2007 in [itvt] Issue 7.43
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*Founded by Tracy Swedlow in November 1997
*Began Publishing June 1998
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[itvt] is an ITV/broadband advisory and media company which identifies new trends, business opportunities, and relationships within the interactive television broadband space. [itvt] offers professional services, products, and programs to clients. These include our free email newsletter, focused analysis and advice sessions, in-depth research reports, a B2B portal Web site, networking and workshop events, dynamic online discussion groups, and interactive database resources.
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