--"Me-On-TV" Already in Use in the Netherlands
Mobile phone giant, Ericsson, has partnered with formats developer, Endemol (the company behind such shows as "Big Brother"), and Dutch technology company, Triple IT, to develop an interactive TV/user-generated content technology called "Me-On-TV." According to the companies, the technology is network- and device-independent, and allows consumers to upload, publish and share live or pre-recorded video via any mobile device from anywhere to any screen in the world. Viewers, the companies say, can use the technology to, among other things, transmit video to live TV broadcasts and Web sites. The companies say that the technology also allows broadcasters, Web sites and mobile network operators to directly manage live and on-demand content via a set of "state-of-the-art" editorial management tools. "We're delighted to be working with Ericsson on this exciting new technology," William Linders, executive director of digital media at Endemol, said in a prepared statement. "The market for digital content is rapidly evolving and 'Me-On-TV' could have a significant impact on the way consumers interact with TV and digital media."
Endemol and Ericsson say they will offer Me-On-TV as a white-label service to broadcasters, Web sites and network operators. It will be marketed as an end-to-end service, fully integrated, hosted and managed by Ericsson. Endemol will serve as a distributor for the technology, licensing it as an integrated service to be used by existing and future TV and multimedia formats. The formats developer is itself already using Me-On-TV in the Netherlands, where last season's "Big Brother" saw ex-housemates making use of the technology to communicate with the "Big Brother" house, and where the company recently launched an "Ik op TV" program on TV and the Internet that allows viewers to broadcast live and recorded content (such as interviews) from their mobiles.
Originally Published: October 12, 2007 in [itvt] Issue 7.39 Part 2A
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