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CBS Interactive last week announced that it is p*artnering with a number of community-oriented Web sites and social application providers to add greater functionality to its CBS Interactive Audience Network (note: the latter is an initiative that was announced in April and that will see the broadcaster offering a range of its programming on the Internet f*ree-of-charge through multiple p*artner Web sites; distribution p*artners that had signed on when the service was first announce included AOL, Microsoft, CNET, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh; for more on the service, see [itvt] Issue 7.26 Part 3). The company says that it has signed deals with a number of new p*artners, as well as with its existing p*artners AOL, Brightcove, Netvibes and Veoh, that will enable Audience Network users to incorporate CBS clips into their profiles, Web sites, blogs, widgets, wikis and community pages. "In launching the CBS Audience Network, we solidified our position as the most widely distributed professional content provider on the Web thanks to our great video distribution p*artners," CBS Interactive president, Quincy Smith, said in a prepared statement. "We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way. We are delighted to have so many quality p*artners established and start ups helping to bring CBS content to the online community."

CBS Interactive’s new Audience Network p*artners include:

• Automattic, the company behind the widely used WordPress blogging software (it also operates Akismet, an anti-spam service for blogs, social networks, forums and wikis).
• Clearspring, a provider of cross-platform widget services, which the company claims make it easy to use content and services from across the Internet to "weave personalized experiences."
• DAVE Networks, which offers an integrated video distribution and social community platform. The company claims that its platform allows brands to build "digital ecosystems through interactive video social community portals that function as a public hub where customers, fans, and users can develop dynamic personalized profiles, upload and share content, blog/video blog, comment on message boards" and more.  
• Goowy Media, whose products include yourminis, a widget platform which it claims simplifies widget development, syndication and measurement for content owners and third-party developers.
• meebo, which operates a Web site for instant messaging, which it claims allows users to IM from any computer and access all their existing "buddies" in one place. The company recently announced a service called "meebo rooms," that allows users to chat and view media live with their friends.
• MeeVee, which offers a service that integrates traditional TV listings, broadband video, and TV news and gossip.
• MuseStorm, which offers an end-to-end solution for publishers. Dubbed the MuseStorm Content Syndication Platform, the solution provides an authoring environment, syndication to Web, desktop, IM and mobile, analytics and monetization.
• Ning, which offers a f*ree service that allows consumers to create their own social networks. Users of the service can customize their social network by selecting various features, such as videos, blogs, photos, and forums.
• RockYou! which claims to serve over 150 million widget-views a day to over 200 countries, via social networks such as MySpace, Facebook, Friendster and Bebo. The company’s widgets include photo slideshows, glitter text and voicemail accessories.
• Slide, which offers a personal media service that allows people to tell stories through personalized photos and videos created on its Web site and viewable anywhere on the Web or desktop.  
• VideoEgg, which offers a broadband video solution for online communities, and which operates a video ad network, dubbed the Eggnetwork, which is currently comprised of around 70 communities.
• Voxant, which syndicates news and advertising to thousands of Web sites and blogs through its Web site, TheNewsRoom. All its content is f*ree and supported by advertising, and it shares revenues with sites that publish its content.
• vSocial, which operates a service that allows content owners, site operators and online marketing organizations to custom-brand, target and virally distribute and monetize their message via video.

Originally Published: May 30, 2007 in [itvt] Issue 7.32 Part 3

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