PixelPlay, the interactive TV games and portal-development company which was formed in 2005 via the merger of Pixel Technologies and PlayTV, and which has a long-standing relationship with US satellite TV provider, EchoStar, is launching a series of branded games as part of a worldwide exclusive ITV partnership with Slingo, Inc., a company best known for its flagship gaming format, which combines elements of Bingo with slot games. The first two games to launch as a result of the partnership are "Slingo Classic" and "5-Card Slingo," which are available on PixelPlay's DishGAMES subscription games service on EchoStar's DISH Network platform. The companies say that they will launch additional Slingo-branded games on other North American ITV platforms later this year. "PixelPlay's goal of working with the most innovative and popular casual gaming brands for our ITV services makes working with Slingo a natural fit," PixelPlay CEO, Ron Chaimowitz, said in a prepared statement. "By partnering with the Slingo brand, we continue to build our impressive and industry-leading library of branded games for our DishGAMES service on DISH Network and other ITV game services throughout the world." (Note: for an in-depth overview of PixelPlay's strategy of cultivating ITV games partnerships with strong brands, see [itvt] Issue 7.15.)
Originally Published: April 16, 2007 in [itvt] Issue 7.26 Part 3
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