The TV of Tomorrow Show 2007

--Letter from the Editors and Staff of [itvt]
--List of Sessions and Speakers
--Presentation by Professor Lawrence Krauss
--Awards for Corporate Leadership
--Themed Art Exhibit

A Letter from the Editors and Staff of [itvt]

[itvt]'s TV of Tomorrow Show takes place at San Francisco's famous Yerba Buena Center for the Arts on March 13th and 14th, 2007.

As you can see from the list of sessions below, the show features an impressive line-up of speakers and panelists that includes many of the key players in the interactive multiplatform TV industry today. One of our goals in putting together this event was to ensure that attendees would not only be exposed to some fascinating and timely sessions and speakers, but would have the opportunity to rub shoulders with the people most responsible for driving this industry forward. To that end, we have tried to ensure that the event offers ample opportunity for schmoozing and networking.

We also wanted to make sure that the event generates hard news; and we have therefore scheduled "Newsmaker" sessions at the beginning of each day, in which high-profile industry figures will each present something new: either a new technology, product or service that has not been unveiled publicly before (at least in the US), or a new perspective on the future of the industry that has not been heard before.

Another important goal in putting together this event was to encourage a "cross-pollination" between the interactive multiplatform TV industry and other areas of human endeavor, such as art and science. Consequently, the event features a curated exhibit of contemporary artwork that we feel exemplifies the theme, "the TV of Tomorrow"; as well as a talk by world-famous physicist, Professor Lawrence Krauss (author of the international bestseller, "The Physics of Star Trek"), that will relate the themes of television and interactivity to the fundamentals of physics and cosmology.

We also hope that the show will be as fun as it will be informative: see, for example, the interactive balloon debate we'll be holding in the afternoon of the show's second day, in which the audience will be invited to help determine which currently hot topics and trends in the interactive multiplatform TV space are truly significant, and which are just buzzwords.

Finally, please be sure to check the TV of Tomorrow Show Web site regularly for updates on the event. The site also includes a link where you can buy tickets for the show (which, for a few more days, will be available at our special Winter Discount price).

We very much look forward to seeing you at the show.

Tracy Swedlow, Richard Washbourne, and the [itvt] Staff.

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SCHEDULE OF EVENTS FOR DAY ONE

8:00-9:00AM: Registration, breakfast, schmoozing and networking (Forum Room).

9:00-9:15AM: Welcoming address by [itvt] (Forum Room).

9:15-10:00AM
Forum Room
Newsmaker Session I

In this session, and in a similar session the next day, high-profile figures from the interactive multiplatform TV industry will each present something new--either a new technology, product or service that has not been unveiled publicly before (at least in the US), or a new perspective on the future of the industry that has not been heard before. Unfortunately, as some of what will be revealed in these sessions is still under NDA, we cannot at this time provide more details; though we plan to do so closer to the event.

Newsmakers include:

• Robert Chua, founder, The Interactive Channel
• Joe Franzetta, SVP of programmer sales, Tandberg Television
• Ian Valentine, CEO, Miniweb Interactive

10:00-10:20AM: Schmoozing and networking break.

10:20-11:20AM
Forum Room
Battle of the Platforms: Cable vs. Satellite vs. IPTV vs. What?

Representatives of different kinds of TV platform operators (including representatives of emerging platform operators, such as wireless carriers and companies that deliver programming over the open Internet) will discuss the inherent technological and competitive advantages and drawbacks of their respective platforms, and describe how they are architecting and developing those platforms in anticipation of the TV of Tomorrow. Topics to be discussed include the respective ability of each of these platforms to support sophisticated interactive TV services; the current status of the standards that impact each platform; the emergence of consumer electronic devices as programming platforms; the ongoing attempts by satellite TV providers to develop two-way capabilities for their platform; whether emerging delivery platforms present a threat or an opportunity to more established platforms; scalability and flexibility problems that might be faced by some platforms going forward; problems inherent in delivering high-definition video over the open Internet; and how each platform lends itself to being part of a triple-play offering and to the delivery of converged services.

Panelists include:

• Paul Brownlow, CTO, GalleryPlayer
• Bill DeMuth, CTO, Surewest Communications
• Herb Scannell, CEO, Next New Networks
• Craig Shapiro, head of content strategy and acquisition, Helio
• Tim Traynor, SVP of advanced products, DirecTV

10:20-11:20AM
Screening Room
Interactive TV Standards: Development and Deployment

This session will provide an overview of the various standards--including OCAP, ETV/EBIF, MHP, ACAP and WTVML--impacting the interactive TV industry, as well as the inside track on the future evolution of those standards from the people who are developing them. It will also provide reports from the field from the people who are working on deploying them, and from the people who are involved in developing new content based on them. Topics to be discussed include the current status and future development of the OCAP and MHP standards; lack of consistent standards in the IPTV space, and how this will affect that marketplace; whether the ACAP standard will enable the emergence of a viable and feature-rich digital terrestrial alternative to cable, satellite and IPTV in the US; what obstacles are currently standing in the way of the deployment of the various standards for interactive and multiplatform TV; and what resources are available to programmers looking to develop content to these standards or smaller operators looking to deploy them.

Panelists include:

• Don Dulchinos, SVP of advanced platforms and services, CableLabs
• Mike Malcy, VP of marketing and business development, Vidiom Systems
• Jonathan Dakss, director of interactive TV product development, NBC Universal
• Ian Valentine, CEO, Miniweb Interactive

11:20AM-12:20PM
Forum Room
More than a Pretty Picture: HDTV's Impact on the Future of TV

Over the past few months, the price of HDTV sets has been falling dramatically, putting them in reach of non-early-adopters. This session will attempt to examine how the wide availability of HDTV will impact the future of television in other ways than by simply improving the visual quality of traditional TV programming. Topics to be discussed include how the wide deployment of large TV screens with sharp text and images will impact the design and functionality of interactive and enhanced TV applications; new, non-traditional programming services that are emerging to take advantage of HDTV; whether, as Marc Cuban and others have suggested, HDTV will serve as a killer app that will allow cable, satellite and IPTV operators to fend off the threat presented by Internet video; strategies for delivering HD programming over the open Internet; and more.

Panelists include:

• Kevin Akeroyd, CEO, GalleryPlayer
• Gilles BianRosa, CEO, Azureus
• Bill DeMuth, CTO, Surewest Communications
• Dale Herigstad, executive creative director, Schematic

11:20AM-12:20PM
Screening Room
The Bottom Line: The Economics of Interactive Multiplatform TV

A frequent complaint we hear from our readers is that conference sessions rarely focus on the one thing that ultimately drives the interactive multiplatform TV space: the bottom line. This session will therefore examine the economics of the TV of Tomorrow--focusing both on the "direct" economics (e.g. how interactive multiplatform TV can generate revenue through advertising-based, pay-per-view, and subscription models) and the "indirect" economics (e.g. how interactive multiplatform TV can complement existing business models by reducing churn, building brand awareness, etc.). Specific topics to be discussed include the role of media agencies--should they be considered wise counsel or unnecessary middlemen?; how to persuade CMO's of the importance of digital spend; how to ensure that consumers will continue to pay for premium content; setting realistic expectations for digital ad sales; and more.

Panelists include:

• Seth Haberman, CEO, Visible World
• Tim Hanlon, SVP of ventures, Denuo (moderator)
• Tom Morgan, president, BlackArrow
• Adrienne Skinner, VP of interactive sales, Comcast Spotlight
• Kevin Townsend, CEO, Science + Fiction

12:20-1:45PM: Lunch, schmoozing and networking (Forum Room).

1:45-3:00PM
Forum Room
New User Experiences: Bold Design Strategies for Tomorrow's Multiplatform Interactive TV

With interactive multiplatform TV, good design is not just a matter of visually appealing presentation: it is more appropriately understood as a quest to improve the way that viewers discover, search for, and watch and use TV programming and services. In short, it is about creating new and better user experiences. Yet creating these new user experiences presents designers with a host of new challenges: how to work around the limitations of still-nascent technologies and platforms; how to use conceptual/design development as a means of advancing our thinking about the possibilities of interactive multiplatform TV; how to maintain consistent branding and look-and-feel across diverse platforms; how to use visual cues to facilitate navigation of complex, multi-level applications; designing to the "lowest common denominator" (to ensure adoption/deployment within the legacy mass-installed base) versus designing to the capabilities of current and near-future systems; when and how to apply traditional TV design techniques to new programming platforms; and what the role of the designer should be as viewers are increasingly encouraged not only to contribute their own content, but to personalize the applications they use.

In this session, the people who are involved in the creation of new user experiences for interactive multiplatform TV--including some of the world's most prominent interactive TV designers--will not only discuss the emerging principles of and the latest developments in multiplatform ITV design/user-experience creation, but will show several new applications and services that represent multiplatform ITV design's cutting edge and that, in some cases, have never before been publicly shown in the US.

Panelists include:

• Matt Barthelemy, VP of strategy, Method
• John Gilles, principal, JG Digital Media (representing VOOM HD)
• Dale Herigstad, executive creative director, Schematic
• Matthew Huntington, VP of product marketing, OpenTV
• Rebecca Lim, senior director of advanced services, Starz Entertainment (moderator)
• Tad Lowe, CEO, Spin the Bottle
• Dewey Reid, principal, Eat.TV

1:45-3:00PM
Screening Room
Deploying Single-Screen Interactive TV: Soup-to-Nuts

For the past few years, anyone looking to deploy single-screen interactive TV services in the US has had to overcome myriad challenges: a large installed base of low-resource set-top boxes; slow deployment of standards; and slow-moving and change-resistant corporate cultures--to name but a few. Nevertheless, a number of operators, broadcasters and application developers have succeeded in successfully deploying sophisticated interactive TV offerings on systems large and small throughout the country. In this primarily technology-focused practical-wisdom session, the people who have been at the forefront of deploying interactive TV services in the US will draw on the lessons they have learned in the field, in order to provide attendees with a step-by-step overview of the various stages of the deployment process as it stands today, as well as with an overview of new technological and industry developments that they see beginning to accelerate and simplify that process, and with some thoughts on how the process of deploying ITV apps differs between the US and European markets.

Panelists include:

• Jonathan Dakss, director of interactive TV product development, NBC Universal
• Chet Kanojia, CEO, Navic Networks
• Mike Malcy, VP of marketing and business development, Vidiom Systems
• David McElhatten, general manager, Osmosys
• Doug McGary, president of the Interactive Group, The Media Group (TMG)
• Jeff Miller, president and CEO, ICTV
• Louis Slothouber, chief scientist, BIAP Systems
• Sam Pemberton, CEO, the Softel Group

3:00-3:30PM: Afternoon tea, schmoozing and networking (Forum Room).

3:30-5:00PM
Forum Room
Planning and Delivering Interactive Programming: Soup-to-Nuts

Increasingly, multiplatform interactivity is being incorporated into programming from the start of the commissioning process, and is no longer being seen as an add-on. This soup-to-nuts, practical-wisdom, primarily content-focused session will draw on the panelists' real-world projects to take the audience step-by-step through the process of planning, developing, producing and playing out multiplatform interactive TV programming. Topics to be discussed include assembling and managing cross-platform production teams whose members hale from different departments and even from different companies; gaining the support of sponsors and advertisers early in the production process; tracking the effectiveness of each platform on which a program or an element of a program is delivered; maintaining consistent branding and thematic consistency across platforms; identifying and using the best tools for each platform; and developing revenue and audience-building strategies that leverage the advantages of each platform.

Panelists include:

• Eric Breitbard, SVP and group director, Schematic
• Channing Dawson, SVP of emerging media, Scripps Networks
• Suzanne Dunn, VP of interactive business development, Concrete Pictures
• Dalen Harrison, CEO, Ensequence
• Steven Hess, managing partner, Weapon7
• Lisa Hsia, SVP of new media and special projects, Bravo
• Amos Manasseh, VP of global sales and marketing for participation TV, OpenTV
• Scott Higgins, Director of Interactive Programming, EchoStar

3:30-5:00PM
Screening Room
The Emergence of IPTV: Challenges and Opportunities

IPTV is enabling telcos to offer interactive TV experiences that place the consumer in control. Yet only around a dozen of the growing number of IPTV deployments worldwide exceed 100,000 subscribers--meaning that the jury is still out. Unlike cable, IPTV content relationships are more at arm's length, and instead of a single set of unified standards, there are many.

The first part of this session will focus on two deployment models: one from a service provider that adopted IPTV early, and the other from a company that distributes TV content to independent telcos via satellite.

Panelists include:

• Matt Cuson, VP of marketing, Minerva Networks
• Steven Hawley, principal and consulting analyst, Advanced Media Strategies
• Bill DeMuth, SVP and CTO, SureWest Communications
• Bryan McGuirk, president of North American media solutions, SES Americom

The second part of the session will place this practical discussion against the backdrop of issues shaping the IPTV market today, including advancing technologies, new platforms and architectures, quality-of-service, costs and time-to-market, and the trend toward multi-service deployments and break-away competitive differentiation.

Panelists include:

• Jaison Dolvane, president and CEO, Espial
• Eddie Drake, CTO, Siemens Home Entertainment
• Steven Hawley, principal and consulting analyst, Advanced Media Strategies
• Ken Lowe, VP of strategic marketing, Sigma Designs

5:00-6:00PM: Reception, schmoozing and networking (Forum Room).

6:00-6:40PM
Forum Room
Future Vision: Tuning in to the Real Universe
--A Presentation by Professor Lawrence Krauss, Author of "The Physics of Star Trek"

One of our goals, when we conceived the TV of Tomorrow Show, was to promote cross-pollination between interactive multiplatform TV and other areas of human endeavor, including art and science. To that end, we have invited internationally known physicist and astronomer, Professor Lawrence Krauss (author of "The Physics of Star Trek" and other bestsellers), to give what promises to be a fascinating talk on the first evening of the show. Beginning with a bang (naturally!), he will take us on a warp-speed journey through the fantasies of science fiction, and the possibilities of the real universe--which he will demonstrate are far more interesting. Using multimedia tools, as well as wit and charm, he will speak on topics ranging from time travel to interactive technologies, and from the search for extra-terrestrial intelligence to the future of communication. He will also touch on some notable bloopers from TV visions of the future. Krauss is a seasoned lecturer, with vast experience communicating his joy of physics to popular audiences. [itvt] believes that his talk will add a whole new dimension to your appreciation of the universe in which we actually live, and of the possibilities of tomorrow.

6:40-7:30PM
Forum Room
The Awards for Corporate Achievement in Interactive and Multiplatform Television

[itvt] will present our inaugural Awards for Corporate Achievement in Interactive and Multiplatform Television at a Tuesday evening awards ceremony at the TV of Tomorrow Show.

While our prestigious annual Awards for Leadership in Interactive and Multiplatform Television (which for the past three years have been held at the NCTA National Show) recognize individuals who have led the interactive multiplatform industry forward, our new Corporate Achievement Awards will recognize industry-shaping companies and organizations.

The Awards for Corporate Achievement in Interactive and Multiplatform Television will recognize excellence in six categories:

• "Most Significant Impact": the company or organization that has had the most significant impact on the industry as a whole over the past year (i.e. January 1st, 2006 through March 1st, 2007).
• "Most Significant Newcomer": the company or organization that was the most significant newcomer/breakthrough player of the past year.
• "Most Innovative Technology": the company or organization that invented the most innovative and disruptive technology of the past year.
• "Most Innovative Content": the company or organization that created the most innovative and disruptive content of the past year.
• "Most Innovative Business Model": the company or organization that launched the most innovative and disruptive business model of the past year.
• "Most Public Spirited": the company or organization that has done the most over the past year to further the development of the industry as a whole through education, support, outreach and partnering.

To nominate companies or organizations for an Award for Corporate Achievement in Interactive and Multiplatform Television, click here to use our online nomination form. The deadline for nominations is March 1st. You may send accompanying multimedia files (in .avi, .jpg or .gif formats) as attachments or links in an email to swedlow@itvt.com, or on DVD via snail mail to the following address:

InteractiveTV Today [itvt]
2959 Mission Street, Suite A
San Francisco, CA 94110

SCHEDULE OF EVENTS FOR DAY TWO

8:00-9:00AM: Registration, breakfast, schmoozing and networking (Forum Room).

9:00-9:15AM: Welcoming address by [itvt] and recap of the previous day's events (Forum Room).

9:15-10:00AM
Forum Room
Newsmaker Session II

In this session, and in a similar session the previous day, high-profile figures from the interactive multiplatform TV industry will each present something new--either a new technology, product or service that has not been unveiled publicly before (at least in the US), or a new perspective on the future of the industry that has not been heard before. Unfortunately, as some of what will be revealed in these sessions is still under NDA, we cannot at this time provide more details; though we plan to do so closer to the event.

Newsmakers include:

• Robert Chua, founder, The Interactive Channel
• Joe Franzetta, SVP of programmer sales, Tandberg Television
• Ian Valentine, CEO, Miniweb Interactive

10:00-10:20AM: Schmoozing and networking break.

10:20-11:20AM
Forum Room
"Disintermediation": Is Broadband TV a Threat to Traditional Pay-TV Operators?

The past year or so has seen the emergence of programming services on the Internet that some observers believe could "disintermediate" cable operators and other pay-TV providers, and change viewing habits in general. These services include user-generated content/videoclip-sharing sites such as YouTube; services, such as Blip.tv and Metacafe, that are designed to empower vloggers and other amateur video producers to widely distribute their work and make money from it; and services set up by broadcasters and other established content companies that make their programs--including both current primetime series and "long tail" content from their vaults--available directly via the Web. Topics of discussion in this session include: to what extent, if at all, the rise of broadband video should be viewed as a threat to pay-TV operators or to traditional broadcasters; what the advantages and disadvantages for established broadcasters and programmers have been of offering their content online; how consumers are actually using new programming services that deliver content over the open Internet; how upstart programmers can use Internet delivery of their programming as part of a strategy to secure carriage by pay-TV operators; and more.

Panelists include:

• Josh Goldman, CEO, Akimbo
• Brian Seth Hurst, CEO, The Opportunity Management Company (moderator)
• Bill Hildebolt, President, ExpoTV
• Dmitry Shapiro, CEO, Veoh
• Erik Smith, VP of content and programming, Metacafe
• Stephen Smyth, general manager, Reuters Media

10:20-11.20AM
Screening Room
Cross-Pollination: Interactive TV Meets Web 2.0

As even the most casual observer can see, a cross-pollination is currently taking place between traditional TV and the Internet: not only is more and more traditional TV programming becoming available on the Internet (a development which has its own consequences in terms of issues like bandwidth, security, relationships between networks, programmers and local TV stations, and Net Neutrality), but the Internet is making new kinds of programming--such as vlogging and video mash-ups--possible, and is enabling programmers to expand their content from a half-hour or hour-long slot to something that can engage viewers around the clock. This session will attempt to examine the future of this cross-pollination process. Issues to be discussed include how the interactive and social nature of the Internet--in the form of such phenomena as chat, wikis, online video editing tools, blogging, user-generated content and more--is impacting traditional TV programming, and creating new programming and advertising genres; how the growth of online video will impact the future of the Internet; how programmers can leverage the social nature of the Internet as a tool for marketing and as a navigational device; strategies for using the Internet to blow open the restrictions of the TV schedule; and how the traditional television and advertising industries are using the Internet as a source of new talent and new user-generated content.

Panelists include:

• Reggie Bradford, CEO, ViTrue
• Smith Forte, VP of online, Current TV
• Jim Kaskade, CEO, EyeSpot
• Mike Lanza, CEO, ClickTV
• Tracey Robertson, partner, Hoodlum Active
• Irina Slutsky, video producer, PodTech
• Suzanne Stefanac, director of the AFI Digital Content Lab (moderator)

11:20AM-12:20PM
Forum Room
Red Buttons, Tags, Telescopes and Beyond: Interactive TV Advertising 2.0

Interactive TV advertising, which has been a fixture in the UK since the beginning of the decade, has recently begun to emerge in the US. Examples of this emergence include interactive ads on satellite, that are broadly similar in concept to the classic "red-button i-ads" on the UK's Sky platform; interactive sponsored channels; and "telescoping" ads that leverage cable's VOD capabilities or the DVR hard drive, in order to allow viewers to jump from a 30-second commercial to complementary long-form video on an advertised product. Yet ironically, even as interactive TV advertising appears to be coming into its own in the US, some observers in the UK have begun to voice doubts about the effectiveness and long-term potential of red-button i-ads--pointing to, among other things, the fact that auto manufacturer, Honda, long a strong supporter of i-advertising, recently stated publicly that it is no longer investing in the medium. In this session, a panel of advertising experts drawn from both the US and the UK will discuss such topics as the similarities and differences between the two markets, and what they can learn from each other; what makes for effective i-ads and interactive advertising campaigns; using interactive TV for direct response marketing; tools currently available for i-ad creation; mobiles as a platform for interactive TV advertising; how ad-skipping and the resulting rise of in-program product placement will impact ITV advertising; and more.

Panelists include:

• Steven Hess, managing partner, Weapon7
• Scott Higgins, director of interactive programming, EchoStar/DISH Network
• Davina Kent, VP of national advertising sales, TiVo
• Jodie McAfee, SVP of corporate development and marketing, The Media Group
• Bill Niemeyer, chief of analysis and research, BlackArrow (moderator)

11:20AM-12:20PM:
Screening Room
Texting and Beyond: Mobile Phones and the Future of Television

For a long time, the mobile phone--in large part due to its broad deployment with consumers--has been closely associated with interactive television. Most notably, it has served as an input device that allows viewers to participate in television programming by having their voice heard in the form of a simple text message. It is also now being used to enable viewers to submit images and even video to live TV shows; and as a backchannel for interactive advertising on resource-limited platforms. In addition, now that mobiles are increasingly being used as a platform for the delivery of linear and on- demand programming, single-screen enhanced TV applications are starting to be developed that will allow viewers to interact with that programming on their mobiles.

This session will provide an overview of the current status of the relationship between the mobile phone and the interactive TV industry, and will attempt to predict the future of that relationship, touching on such topics as the key role the mobile phone is playing in the participation TV genre, and how new technological developments will expand that role; the future of mobile programming services and of enhanced TV applications for those services; new advertising strategies that bridge television and mobile; integrating mobile-originated video content into traditional TV; the relationship between mobile consumption of video and traditional consumption models; the impact of user-generated content on mobile programming services; and upcoming developments in SMS- and MMS-to-TV services.

Panelists include:

• Phillip Alvelda, chairman and CEO, MobiTV
• Craig Dalton, VP of business development, I-Play
• Brian Mullen, director of content business development, Amp'd Mobile
• Craig Shapiro, head of content strategy and acquisition, Helio

12:20-1:45PM: Lunch, schmoozing and networking (Forum Room).

1:45-3:00PM
Forum Room
Not Playing Around: Interactive TV Games Today and Tomorrow

Games have always been a staple of interactive TV, and recent developments appear set to only increase their importance to the industry. Topics to be discussed in this session, which will feature panelists from some of the most prominent ITV games companies, include identifying the kinds of games that work best in interactive TV environments; whether cable operators are now taking ITV gaming seriously; best practices in creating multiplatform (i.e. TV, Internet, mobile) and multiplayer games offerings; leveraging the DVR hard drive to enable more sophisticated games; developing interactive TV games from existing brands; using interactive TV games to enhance programming; server-based versus set-top-based games; incorporating user-generated content into interactive TV games; building communities around ITV games; and effectively promoting ITV games to viewers.

Panelists include:

• Duncan Campbell, head of US sales, Two Way TV
• Ron Chaimowitz, CEO, PixelPlay
• Scott Higgins, director of interactive programming, EchoStar/DISH Network
• Rick Howe, EVP of sales and marketing, Zodiac Interactive
• Tyrone Lam, president, Buzztime Entertainment (moderator)
• Brian Ring, VP of strategic business development and GM for interactive VOD, Scope Seven
• Laurant Weill, executive chairman, Visiware

1:45-3:00PM
Screening Room
Venture Capitalist Roundtable

A panel of venture capitalists with a track record of investing in interactive multiplatform television will discuss the market and its potential; the current trends they consider the most significant; the kinds of start-up ventures that are most interesting to the VC community; when to seek and when not to seek venture capital; common pitching mistakes; common misconceptions about business models; and more.

• Gary Lauder, Managing Partner, Lauder Partners
• Mike Buckley, Director of Strategic Partnerships, Intel Capital

3:00-3:30PM: Afternoon tea, schmoozing and networking (Forum Room).

3:30-5:00PM
Forum Room
Trend Analysis: Balloon Debate and Open Mic

In this high-tech version (powered by OpenTV's Participate platform) of the classic parlor game, a succession of speakers will each defend a currently "hot" trend or buzzword--such as user-generated content, the long tail, or disintermediation--and explain why it should not be "thrown out of the balloon." The audience will then vote on each of the trends/buzzwords in order to decide which should be kept on board and which should be jettisoned. The game will be highly interactive: in addition to being able to vote, audience members will be able to take advantage of an open mic to provide feedback on the issues that have been raised in the balloon debate and over the course of the past two days. While this session is designed to provide some fun and relief after what promise to be two days of intensive discussion and learning, it also has a serious purpose: to identify the trends that are considered important by the interactive multiplatform TV industry and to determine which currently popular buzzwords are largely hype.

EXHIBIT OF CONTEMPORARY ART AND FILM EXPLORING "THE TV OF TOMORROW"

In order to promote cross-pollination between the interactive multiplatform TV community and other creative communities, the TV of Tomorrow Show will feature a curated exhibit of contemporary painting, photography, film/video and new media artworks that exemplify the theme, "the TV of Tomorrow." Exhibiting artists include:

• Kate Armstong and Michael Tippett (New York, NY), who will present an artwork entitled "Grafik Dynamo," which uses RSS technology to load live images from Web-based news sources and from blogs such as LiveJournal into a live-action comic strip. The images are accompanied by narrative fragments that are dynamically loaded into speech and thought bubbles and randomly displayed. According to the artists, "animating the comic strip using dynamic Web content opens up the genre in a new way," allowing "images and narrative…to create a strange, dislocated notion of sense and expectation" in the viewer/reader "as they are sometimes at odds with each other, sometimes perfectly in synch, and always moving and changing." Armstong, among other things, authored a book entitled "Crisis & Repetition: Essays on Arts and Culture," served as artist in residence at the Surrey Art Gallery's Techlab, curated the Upgrade 2.0 exhibit at the Western Front in Vancouver, and runs the media arts organization, Special Airplane. Tippett is principal of NowPublic.com, a venture that uses emerging technologies, such as camera phones, digital cameras, blogging tools and RSS standards, to change the way news is created and distributed, by allowing "people to build their own news."
• Melissa Chow (San Francisco, Calif.), who will present a series of photographs entitled "inner.outer." According to the artist, the photographic series "captures a sequence of a man karaoke-ing to a video of him" and "focuses on the narcissistic behavior illustrated by the dialectic between the inner and the outer."
• Deborah Colotti (Sebastopol, Calif.), who will present a sculpture entitled "Tar Baby TV." According to the artist, the sculpture illustrates, among other things, the fact that "whether the television is in a room on or off, most people cannot stop themselves form looking at it." More information on Colotti and her work can be found on her Web site, http://www.dcolotti.com.
• Marque Cornblatt (San Francisco, Calif.), who will present "Sparky," an interactive robot. According to the artist, Sparky exemplifies a concept he dubs "autonomous telepresence," via a "combination of face-to-face videoconferencing and true wireless mobility." Cornblatt's robots, machine art and video sculptures have been exhibited at the SF MOMA, the San Jose Museum of Art, the Downey Museum of Art, and galleries throughout California and New York.
• Kate Durkin (San Francisco, Calif.), who will present an untitled work. According to the artist, the work "brings together a number of conflicting elements, integrating painting, stitching and collage."
• Kayla Garelick, who will present a series of photographs around the theme, "the family photo of the future." According to the artist, the series is inspired by a family photo she remembers of "three kids staring open-mouthed at the boob tube, which captured the 60's passive TV experience." In contrast, she says, the family photo of the future "will capture the immersive experience, drawing us into a complete environment."
• Deborah Hayner (San Francisco, Calif.), who will present a "sculptural installation," entitled "Terba," that provides a commentary on consumers' relationship to television.
• Zach Layton (Brooklyn, NY), who will present a series of photographs entitled "electromagneticselfportrait." According to the artist, the photographs are "a series of self-portraits involving the placement of sartong sare earth magnets around the surface of a television monitor's cathode ray tube with a video camera pointed back at the viewer (myself)." Layton is not only a visual artist but a composer, and both his art and his music are derived from his interest in biofeedback techniques, psychoacoustics, perception and generative algorithms. His work has been performed by the Cleveland Chamber Symphony, and he has performed and exhibited at the International Congress for Performance Art in Berlin, the Bushwick Arts Project, St. Mark's Ontological Hysterical Theater, the Dumbo Arts Festival, the New York Digital Salon, and multiple other venues in New York and Europe. More information on Layton and his work can be found on his Web site, http://www.zachlaytonindustries.com.
• Sergiu Lupse (Romania), who will present a film entitled "Trace and Shadow," which he describes as a montage about the future of TV. More information on Lupse and his work (including a selection of his films, his blog, and a recent interview with FYLMZ magazine) can be found on his Web site, http://www.sergiulupse.ro.
• Mark McGothigan and Beverly Reiser (Oakland, Calif.), who will present an interactive sculpture, entitled "The DangerGlow." According to the artists The DangerGlow is "a retro-future Deco Television cabinet which asks two questions: 'What makes you glow?' and 'What dangers do you delight in?'" Two computers then record participants' hopes and fears for the future, and the collected recordings are played back "in a cacophonous medley of random hopes and fears." McGothigan is a video artist while Reiser specializes in interactive multimedia installations.
• Mari Naomi (San Francisco, Calif.), who will present an allegorical painting entitled "Fetus." A rising comic book artist, Naomi is the author and illustrator of Estrus Comics and has had artwork published in the Comics Journal, Not My Small Diary, Pet Noir, and Action Girl. More information on Naomi and her work can be found on her Web site, http://www.marinaomi.com.
• Nate Pagel (San Francisco, Calif.), who will present a video artwork entitled "The Mass Transit Cycle: The Journey Begins." The piece is part of Pagel's epic "Mass Transit Cycle," which he describes as "a self-enclosed esthetic system consisting of three collaborative sound and video segments that explore processes of connection and movement." Pagel is best known for large-scale installation work that involves public and private spaces--in both urban and natural environments--and that focuses public and personal awareness on social issues. His artwork has been shown in 16 countries, has been broadcast in Costa Rica, Italy, Australia and the US, and has garnered over 60 awards. He has been commissioned to create work by the United Nations, the Natural World Museum, the SF MOMA, several universities and Planet Magazine.
• Richard Rinehart (Berkeley, Calif.), who will present his film, "gap," which he describes as focusing on gaps in "The Mary Tyler Moore Show," in order to cast light on the concept of "the negative space." Rinehart is digital media director and adjunct curator at the Berkeley Art Museum/Pacific Film Archive, at the University of California, Berkeley.

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