NBC Universal has promoted Jean-Briac Perrette to president of digital distribution, effective immediately. In his new role, Perrette--who will report to chief digital officer, George Kliavkoff--will be responsible for the distribution of TV content across multiple digital platforms, including interactive TV, wireless, VOD and IPTV/broadband TV. He will serve as the primary lead for NBC Universal's TV content discussions with Internet portals, wireless carriers, emerging digital companies, and other non-traditional customers. A number of senior executives will report to Perrette in his new position, including VP's of new media distribution, Michael Bonner and Ronald Lamprecht; VP of wireless, Salil Dalvi; and VP of VOD marketing, Stacy Melle. Perrette will also lead strategic partnerships and assume responsibility for cable investments, managed by president, Douglas Holloway (note: in this capacity, he will report to Jeff Zucker, CEO of the NBC Universal Television Group). These investments are in such properties as A&E Television Networks, Sundance Channel, and NBC Weather Plus.
The company's digital distribution to retail customers will continue to be overseen by Craig Kornblau, president of Universal Studios Home Entertainment, who will also continue to oversee NBC Universal's electronic sell-through and VOD distribution of film to Internet portals, emerging digital companies and non-traditional customers. All digital distribution activities with cable, satellite and telco customers will continue to be overseen by Bridget Baker, president of television networks distribution. Perrette and his team will work closely with Kornblau and Baker on digital distribution, NBC Universal says.
Perrette was previously SVP of new media distribution, in which role he led NBC Universal's development of new content distribution businesses, with a focus on on-demand and interactive television (he reported to David Zaslav, who was president of cable, domestic TV and new media distribution, and who recently left the company to become president and CEO of Discovery Communications). He also served as CFO of NBC Universal Cable. According to NBC Universal, Perrette has been a key part of the NBC Universal Cable division since NBC acquired Vivendi Universal Entertainment in 2004: among other things, he led the integration of the two companies' cable divisions. Prior to that, he served as CFO of Bravo, after playing what NBC Universal says was a "lead role" in its acquisition of that channel in 2002. He joined NBC in 2000 as a business development executive.
Originally Published: January 2, 2006 in [itvt] Issue 7.12 Part 1
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