News Corp.-controlled satellite TV provider, DirecTV, is teaming with Viacom-owned broadband video site, IFILM, on what they are calling the "Sports Shorts Video Contest," a user-generated video competition which they say is designed to "highlight the best game time passion, play or bloopers" from consumers around the US. Through January 15th, consumers can submit their homemade sports videos to www.directv.com or www.ifilm.com/sportsshorts for a chance to win one of three categories (note: winners will be announced February 3rd): "Most Memorable Sports Moment," "Most Hilarious Sports Blooper," and "Most Passionate Sports Fan." The winner of each category will receive a Samsung 42" flat screen TV and a free year of DirecTV's "Total Choice" programming package. In addition, an overall winner will receive a grand prize, consisting of a trip to the big 2008 football game in Arizona. The winning video will not only be showcased on IFILM.com and DirecTV.com, but will also be featured on DirecTV's user-generated content channel, Channel 101. Submitted videos can be up to seven minutes in length and may not contain copyrighted footage or music. While visitors to DirecTV.com or IFILM.com will be able to comment on uploaded videos, the winners in each category, as well as the grand prize winner, will be chosen by a panel of experts. "User-generated online content is very h*ot right now," Karen Leever, SVP of DirecTV.com, said in a prepared statement. "Teaming up with industry leader, IFILM, gives us a chance to tap into that market and showcase those moments of greatness we've all experienced both as athletes and spectators. It also gives our customers a chance to be truly immersed in our brand as their creations get airtime on DirecTV with a viewing audience of 15.6 million strong."
Originally Published: January 2, 2006 in [itvt] Issue 7.12 Part 3
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