PBS Lets Viewers Help Decide Which of Three Pilots Becomes a Series

US public broadcaster, PBS, is inviting viewers to help decide which of three science show pilots should be made into a full 10-week series that will debut in the fall. The pilots--"Wired Science" (a production of KCET Los Angeles in association with Wired magazine), "Science Investigators" (from WGBH Boston and Lion TV), and "22nd Century" (a co-production of Boston Science Communications and Towers Productions, in collaboration with Twin Cities Public Television)--were made available free of charge on pbs.org on New Year's Day (note: this  was the first time that PBS has premiered full specials online), as well as on iTunes, and will be broadcast on PBS stations on three consecutive Wednesdays, starting January 3rd. On-air promos will invite viewers to submit reviews of the shows on each of their Web sites (located at pbs.org/science). PBS will then use this feedback--as well as its own audience research--to decide which of the three will be greenlit into a series. "Technology is not only allowing PBS member stations more opportunities to provide viewers even greater access to the best content available, but also new ways to interact with our audiences, delivering a level of value and engagement that only a public service media environment can," PBS's chief content officer, John Boland, said in a prepared statement.

Originally Published: January 2, 2006  in [itvt] Issue 7.12 Part 3

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