Plano, Texas-based BIAP Systems (note: the company, whose name is an acronym for "Broadband Interactive Applications," was founded in 1998 by a group of former NASA scientists who had met while working on the Space Station; it recently completed a $20 million funding round–see [itvt] Issue 6.87 Part 1) has signed a long-term affiliation agreement with its existing customer, Time Warner Cable. The agreement covers a broad range of applications, some of which–such as BIAP’s eBay on TV, Fantasy Football Tracker, and PITV apps (note: the latter, whose name is an acronym for "Personalized Information Television," powers a Time Warner Cable service called "Instant News and More," that provides personalized news and sports, weather, stocks and hyper-local community information")–have already been deployed on a range of different set-top boxes in a handful of Time Warner Cable systems (Portland, Maine; Columbia, South Carolina; Green Bay, Wisconsin; and Austin, Corpus Christi, El Paso, San Antonio and Waco, Texas), and others of which are still in development or testing. "Time Warner Cable has led the industry in first experimenting with and now deploying various creative applications in the ITV world," BIAP CEO, Tim Peters, said in a prepared statement. "The completion of this agreement not only will allow the many Time Warner Cable divisions around the country to begin deploying our existing applications, it will also augur dynamic new applications that we have been testing with them over the past months." According to BIAP, its interactive TV platform is built on top of operators’ existing cable infrastructure and is automatically loaded inside the customer’s set-top box. It claims that its applications require minimal capital investment on the part of the cable operator and no additional headcount or channel capacity.
Originally Published: December 5, 2006 in [itvt] Issue 7.08 Part 2
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