PureVideo Networks, the company behind the broadband video sites, StupidVideos.com and GrindTV.com, has beta-launched a search utility, called PureVideo Search (www.purevideo.com). According to the company, PureVideo Search is the first meta search engine for video, and combines the accuracy of a crawl-based search with the timeliness of a feed-based search. It features proprietary analysis technology which determines rankings, displaying each result with an associated thumbnail image and a link to the video on its publisher's site. It also provides users with over 35 charts presenting the most popular videos on high-profile sites (including MySpace, Rolling Stone, AOL Music, ESPN, Fox Sports, Comedy Central, YouTube, Break.com, CNN and Business Week), in such categories as music, sports, comedy, virals, entertainment and news. "We quickly learned that users would devour and create more video content than any one site could categorize or publish," PureVideo Networks co-founder and president, Greg Morrow, said in a prepared statement. "Existing options for discovering video or searching for specific footage are simply not that good. We've taken the best ideas of Web search coupled with the best ideas we've learned as a video publisher, to create this very user-friendly search engine."
According to PureVideo Networks, PureVideo Search is part of a strategy to diversify its video offerings, and is one of several new ventures the company is considering: "Our strategy has been to leverage the best of two emerging online video business models--video utility and video publishing," PureVideo co-founder and CEO, Eric Hawkins, explained in a statement. "Utilities, especially free ones, are powerful traffic aggregators, while published and programmed media destinations retain consumers and generate revenue. By combining the two, we've opened the gateway for traffic, while maintaining our ability to offer value to our audience and our big brand advertising partners." PureVideo says that GrindTV.com and StupidVideos.com will exploit the new search engine to power broader Web search returns for their combined six million users. In addition, it says that the search engine will provide it with trend data about broadband video consumption, which it will use to help shape its strategic thinking around content, product and business development, as well as to guide investment in future content verticals and utilities.
Originally Published: October 17, 2006 Part 2 in [itvt] Issue 7.00
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