BSkyB has licensed "String ‘em In," an interactive TV game from UK-based ITV specialist, Two Way TV, and is making it available on its Sky Gamestar ITV games portal (note: according to UK ratings agency, BARB, Sky Gamestar attracts around 3 million visitors a quarter). "String ‘em In" is a strategic wordplay game, where players have to find as many words as possible in a set time. It actually launched on UK cable systems around six years ago, and, according to Two Way TV, is the most successful ITV game on UK cable. "It is fantastic that our most popular game is to be made available to an even wider audience who will discover why it has always been such a hit," Two Way TV CEO, Jean de Fougerolles, said in a prepared statement.
Originally Published: September 27, 2006 in [itvt] Issue 6.96 Part 3
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