The International Academy of Television Arts & Sciences is teaming with conference organizer, Reed MIDEM, to present the second annual International Interactive Emmy Awards and the second annual Pioneer Prize at MIPTV 2007 in Cannes France. The awards will be presented at a ceremony on Wednesday, April 18th. "Following the success of last year’s inaugural International Interactive Emmy Awards, the International Academy is pleased to be recognizing interactive television at MIPTV once again," Bruce L. Paisner, president and CEO of the International Academy, said in a prepared statement. "We are looking forward to even more entries and international participation this year."
As was the case last year, there will be three Emmy categories: Best Interactive Program ("for television programming that has been enhanced with interactive content"), Best Interactive Channel ("for a non-linear channel that is available to the viewer on a 24/7 basis, accessible through their television, which allows the viewer to interact and engage with content on their television screen"), and Best Interactive TV Service ("for an overall standalone system that allows users to access multiple video, audio, data and interactive applications"). The Pioneer Prize, meanwhile, which is not an Emmy but a "special initiative of the Academy," will honor an industry personality who has made innovative contributions to the field of interactive television. The deadline for entries is December 11th.
Originally Published: September 27, 2006 in [itvt] Issue 6.96 Part 1
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