Maven Launches Version 3 of its Flagship Maven Media System

Maven Networks--a company which offers a software platform, dubbed the Maven Media System (MMS), that is designed to allow content providers and brand marketers to create interactive broadband VOD channels (its customers include 20th Century Fox, Atom Films, Virgin Records, General Motors, PepsiCo, and A&E Television Networks), and which recently closed a $12 million Series C funding round--has launched version 3 of that platform.

Maven says that key features of MMS 3, as the new version is called, include:

• Hybrid streaming and download players that allow content providers to offer streaming or downloadable broadband video across multiple platforms, hardware devices and industry-standard media players. According to Maven, the ability to create a range of video formats, from streaming Web video to true HD programming, is supported within a single "seamless" environment for both content publishers and consumers.
• Faster time-to-market, thanks to a roles-based publishing system designed to enable rapid deployment of branded broadband TV channels that employ ad-supported, pay-media or syndication business models.
• A set of tools designed to provide consumers with easy navigation, interactivity and social networking features.
• Integration with ad networks from DoubleClick, 24/7 Real Media, Falk and Lightningcast, as well as support for IAB formats, pre- and post-roll video ad insertions, and synchronization capabilities for banner and video ads.
• Support for pay-per-view, pay-to-own and subscription-based business models via integration with existing commerce and customer-billing systems and via integrated Windows Digital Rights Management features.
• Support for syndication by enabling secure distribution of video players to affiliates and other interested parties, while also providing tracking and reporting on media usage.
• A scalable 24/7 managed hosting service.
• Usage metrics and reporting that track "virtually all" movement within the MMS environment, thus providing real-time visibility into media consumption behaviors and patterns.

Originally Published: September 5, 2006 in [itvt] Issue 6.92 Part 1

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