Lycos Taps Blinkx for Broadband Video Search

--Blinkx also Secures Deals with TotalVid, AOL's StudyBuddy.com

San Francisco-based video search company, Blinkx (note: the company's service uses voice-recognition technology to generate searchable metadata for broadband video), has entered a partnership with Web portal, Lycos, that will allow visitors to the latter to search its index of Web video. Blinkx claims to have indexed over 5 million hours of video to date, including news clips, clips from TV shows, short documentaries, music videos, videoblogs, and other content. The companies say that they will share any revenue generated from search results. "We are very excited to be powering video search for Lycos, one of the top 15 Web properties worldwide," Blinkx founder and CTO, Suranga Chandratillake, said in a prepared statement. "As the Web becomes more interactive and TV-like, search becomes the remote control. Through Blinkx's patented speech- and pattern-recognition technologies, we are able to deliver better results than typical search engines, giving Lycos users the ability to find, experience and share all forms of online video." Its partnership with Blinkx is part of an ongoing strategy on Lycos's part to increase the amount of broadband and multimedia content--including broadband video--available through its portal.

In other Blinkx news:

• The company says that TotalVid, a company which offers niche video on a download-to-own basis, will use its technology to power search on its Web site. The new deal extends an existing agreement between the companies, under which Blinkx indexes content from TotalVid and makes it available on its blinkx.tv Web site. In addition to allowing visitors to TotalVid.com to search TotalVid's library of 3,200 full-length videos on such topics as sports, fitness, home improvement, dancing and cooking, Blinkx's technology will also enable them to search its own index of broadband video and audio content. "Our users are currently taking advantage of the unique content from TotalVid on blinkx.tv and we are thrilled that TotalVid has chosen us to power video search on their site," Chandratillake said in a prepared statement. "This partnership will provide even easier access to downloadable videos on TotalVid.com."
• The company has signed a deal with AOL to enable searches of video offerings on the latter's recently launched homework-help portal, StudyBuddy.com. Video offerings on the portal include short documentaries, special features and lectures, from providers such as The History Channel, Biography, the Smithsonian and The University Channel. Blinkx says that its search technology will provide personalized results, organized by resource type and based on relevancy and on a student's grade level.

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