Bright House Networks plans to launch ReacTV’s two-screen interactive TV games channel (note: ReacTV hopes to eventually offer single-screen ITV on the channel; it is also planning to launch a special remote that will facilitate interaction with its programming), to its digital customers in Tampa Bay, Florida, on August 1st. The deployment is ReacTV’s first with a cable operator, though the company operates a broadband Web portal, which it refers to as an "InterNetwork," at www.77.tv. Under the terms of its deal with Bright House–which is its first with a cable operator–ReacTV’s original TV programming will air on channel 77 of the MSO’s Tampa Bay system: viewers will be able to interact with the programming–for example, playing along with trivia and word games or responding to ads that provide rewards to responders–via their PC’s, and win prizes. According to ReacTV, advertisers on the service will be charged purely on the basis of how many people respond to their ads, and will be able to use those ads to ask viewers questions about their products and services, and to offer samples or coupons. "We’re absolutely delighted that ReacTV’s hometown market, Tampa Bay, will be the first in America to receive the televised version of our TV InterNetwork," ReacTV chairman and CEO, Frank Maggio, said in a prepared statement. "Bright House Networks continues to display its national leadership and commitment to provide customers with the most innovative products and services available. Through channel 77 and our 77.tv Web portal, we’re now poised to reach approximately 50% of US households with TV or Internet service on Day One. Establishing this relationship with Bright House Networks is a defining moment for ReacTV."
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