The BBC’s commercial arm, BBC Worldwide, has appointed Simon Danker as director of digital media. Danker, who will report to David Moody, BBC Worldwide’s managing director of digital media and director of strategy, will lead a team tasked with looking at widening the availability of BBC programming on new platforms, such as the Internet and mobile phones. The team will also be responsible for developing a commercial version of the BBC’s iPlayer, which will allow the downloading of BBC TV and radio programs via the Internet. In addition, Danker’s responsibilities will include finding new commercial opportunities for BBC Worldwide’s music rights, and developing partnerships with music and new media industry players both in the UK and internationally. "New distribution platforms will give audiences what they really want–access on-demand to an unprecedented choice of programming," Danker said in a prepared statement. "The quality and breadth of BBC Worldwide’s catalog, and our global reputation as a distributor, means we are in a great position to work with platform owners and producers to generate new income streams in this space." Danker, who joined BBC Worldwide in 2000, was previously director of UK and Ireland TV within the unit’s Global TV Sales division. Among other things, he managed and expanded program sales to VOD platforms, such as BT Vision and HomeChoice.
Click http://www.itvt.com to subscribe to our free email newsletter, which contains all the news stories you see on this Web site, and additional breaking news and scoops, in-depth features, interviews, screenshots, videos, and other exclusive content you will not find anywhere else.
Filed under: Industry
