–Signs Deal with About.com
Broadband video publishing company, Brightcove, and broadband content delivery network provider, Limelight Networks, have formed a strategic partnership. The deal will see Brightcove using Limelight’s digital media content delivery network to distribute broadband TV content worldwide: Brightcove customers of any size will automatically have access to Limelight’s content delivery infrastructure. Using Limelight’s content delivery network (which it claims provides over 200 gigabits per second of Adobe Flash Media streaming delivery capacity), the companies say, Brightcove will support distribution of broadband video in a variety of formats (including Adobe Flash streaming video, Windows Media video, and MPEG-4) to a wide range of Internet-connected devices, including PC’s, handhelds, and home-networked TV sets. The companies also say that they will collaborate on implementing broadband TV business models, including pay media sales and advertising. "Brightcove’s vision for the future of TV–where consumers can watch and interact with millions of on-demand broadband channels delivered through the Internet and content creators can reach global audiences with a truly open distribution platform–is driving innovation across the media industry," Limelight CEO, Bill Rinehart, said in a prepared statement. "To make their vision a reality, we are working together to give media companies access to our content delivery platform, which provides the flexibility and scalability necessary to distribute massively large video and music files across multiple platforms to audiences of any size."
In other Brightcove news: the company has signed a deal with Web portal company, About.com, that sees the latter offering a Brightcove-developed streaming video player. According to About.com, the new player offers advertisers contextual advertising and bundled syndication packages targeting niche audiences. "Our partnership with Brightcove is an important aspect of our strategy to extend our deep text and pictures content into the broadband arena," About.com president and CEO, Scott Meyer, said in a prepared statement. "About.com’s new player marks our latest move to scale our high-quality online video offering and to offer advertisers unique and compelling ways to reach our consumers." About.com, which plans to expand its broadband video offering (it debuted broadband video in 2004 via its Style channel, and now offers video in its Home & Garden, Gadgets and Health channels), is owned by The New York Times Company: in February, Brightcove signed a multi-year deal with the latter that allows for distribution of broadband video content across any of the Times Company’s online properties, as well as the opportunity for syndication of content to other sites.
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