–Show’s Trivia and Polling App is Powered by Navic Networks
NBC is teaming with Time Warner Cable to offer a single-screen, broadcast-synchronized interactive TV trivia and polling application in association with the new season of the NBC show, "Last Comic Standing." (Note: the first episode of the new season will air 8:00PM-10:00PM on Tuesday, May 30th; the show’s regular timeslot will be 9:00PM-10:00PM on Tuesdays.) Technology from Navic Networks will allow Time Warner digital cable customers in select markets to use their remotes to respond to trivia questions about the show and voice their opinions on its contestants: the trivia and poll questions will be displayed on pop-up screens that will appear at precise moments during the show. Navic’s technology will compile the results and display them to viewers in real time in each of their local markets. The application will initially be available in seven Time Warner Cable markets: New York City; Los Angeles; Cincinnati, Ohio; Milwaukee, Wisconsin; and Wilmington, Greensboro, and Charlotte, North Carolina. However, Time Warner Cable says that digital customers in a total of 10 markets will have the opportunity to interact with "Last Comic Standing" in the course of the new season. Navic Networks is also currently powering interactive polling in a number of Time Warner Cable and Bright House markets during the reality show, "Top Chef," which airs on NBC Universal Cable’s Bravo channel: according to Time Warner Cable, the "Top Chef" polling app is averaging 30% viewer participation "in select markets." "We have seen a tremendous increase in participation since we launched ‘Top Chef’ with Time Warner Cable," Jean-Briac Perrette, SVP and CFO of NBC Universal Cable, said in a prepared statement. "We expect continued success with the launch of a primetime network show like ‘Last Comic Standing’ as viewers become more familiar with interactive TV."
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