Turner Media Group, a company that specializes in interactive TV advertising and transactional television (note: the company, which is not affiliated with Turner Broadcasting System, has created ITV ad campaigns on EchoStar’s DISH Network for Mercedes, Ford, Land Rover, HP and the US Navy), has promoted Jodie McAfee to SVP of corporate development and marketing. McAfee, who joined the company in May, 2004 as VP of business development, will now be responsible for corporate strategy, new business development and client relationships, and for all functions relating to marketing and corporate communications for Turner Media Group and its two operating divisions, the Networks Group and Turner Advertising Group. Prior to joining the company, McAfee was managing partner and VP of content acquisitions at Cayde & Associates, where he was responsible for the development and distribution of niche broadband video channels. Prior to that, he was VP of worldwide marketing at Crow Media International. He also held positions at Soundbite Communications and at Columbia Tri-Star Television.
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Filed under: Industry
