Here is a selection of videoclips from the National Association of Television Program Executives (NATPE) 2006 conference, which took place January 24th-26th in Las Vegas at the Mandalay Bay Convention Center. The clips were taken during panel discussions, at demos, and on the show floor. Click on the descriptions below to view the clips.
ADVICE FOR INTERACTIVE/BROADBAND TV PRODUCERS
- Brightcove’s VP of advertising products and strategy, Adam Gerber, talks about enabling the producer in a fragmented market.
- John Davis, president of Eco-Nova Productions, and Daniel Myrick, president of Gearhead Pictures (and co-creator of the movie, "The Blair Witch Project"), advise producers to create enhanced and interactive content.
- Josh Bernoff, VP and principal analyst at Forrester Research, suggests creating broadband properties as an on-ramp to larger distribution.
- Forrester Research’s Josh Bernoff talks about the value of serving niche audiences.
- Sibyl Goldman, executive producer at Lifetimetv.com, recommends creating a "whole package" of enhanced and interactive content to support programming.
- Eco-Nova’s John Davis recommends creating interactive options and "space" for visiting viewers.
- Gearhead Pictures’ Daniel Myrick discusses Brightcove’s service.
- Gearhead Pictures’ Daniel Myrick advises using interactivity and multiplatform content to appeal to niche audiences.
- Gearhead Pictures’ Daniel Myrick discusses the value of combining linear programming, interactivity and community applications into a single, integrated experience.
MARKET FRAGMENTATION
- Adam Bain, VP of production and development at Fox Sports, comments on the complexities of tracking cross-platform.
- Jeff Shell, president of the Comcast Programming Group, argues that today content must be discoverable on multiple platforms.
USER-GENERATED CONTENT
- Channing Dawson, SVP of emerging media at Scripps Networks, Brian Seth Hurst, CEO of The Opportunity Management Company, and Brightcove’s Adam Gerber discuss user-generated content and changing ideas of media distribution.
- Fox Sports’ Adam Bain and Stephen Nuttall, director of business development at BSkyB, comment on the importance of working with amateur content producers.
- Fox Sports’ Adam Bain gives his thoughts on the phenomenon of disintermediation and on the growing importance of user-generated content.
- Scripps Networks’ Channing Dawson provides some observations on user-generated content.
BOOTH VISITS and DEMOS
- Steve Popper, founder and CEO of a new broadband TV delivery company called Lassoo, demonstrates his company’s platform and talks about its plans.
- Randy Boyer and Jim Boyer of conVISUAL, a Germany-based mobile interactive TV company, discuss their company’s strategy, and its reasons for attending NATPE.
- Interactive TV industry veteran, Karen Gold, now of Reactrix, demonstrates an unusual form of ITV that is available today on the floors of hundreds of shopping malls.
- Greg Demetriades, CEO of WhiteBlox, and Wade Schalles, EVP of ICSports (who also happens to be a very famous wrestler), talk about WhiteBlox’s platform and the company’s business model.
- Scripps Networks’ Channing Dawson demonstrates his company’s Emmy-winning broadband TV service, Living.com. Among other things, he explains how the service’s format is designed to support advertising.
- Robert Kernen, advanced media projects manager at A&E Television, demonstrates the "D-Day" History Channel broadband TV prototype that was developed under the auspices of the American Film Institute’s Digital Content Lab. Designed by respected design firm, Schematic, the app incorporates user-generated content, multimedia, and contextual, immersive gaming.
THE FUTURE
- Dan York, EVP of programming at AT&T Project Lightspeed, argues that companies must redefine themselves as they move into the future of digital TV.
- Brightcove’s Jeremy Allaire explains how cable operators and set-top box manufacturers will help expand the broadband video market.
- Brightcove’s Jeremy Allaire discusses how his company developed its platform in order to take advantage of a significant "transition."
- Forrester Research’s Josh Bernoff comments on new products and services that will fuse IP technologies and TV.
PEOPLE AT NATPE
- Blinkfest’s Frank Cephalo and Kate Nelligan, marketing manager for the American Film Institute Digital Content Lab, talk briefly about why they’re at NATPE and visiting the [itvt] booth.
- The Interactive Television Alliance (ITA) held interactive TV upfronts at NATPE. Pictured briefly at the ITA’s party on the show floor are Mark Jeffery, senior director of product marketing at ICTV; Bina Mirchandani, ICTV’s director of marketing; ITA president, Ben Mendelson; Nick Orfanopoulos, NATPE’s SVP of conference operations and sales; and ITA CEO, Allison Dollar.
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