To mark Super Bowl XL, multiplatform programmer, Heavy.com, is offering a selection of commercials that were rejected for inclusion in Super Bowl broadcasts. Those commercials–which are being offered under the banner "Super-Banned Bowl"–include director’s cuts of last year’s controversial spots for GoDaddy.com, as well as spots from People for the Ethical Treatment of Animals (PETA), designed to discourage consumption of animal products. Visitors to the site will be able to vote for their favorite rejected commercial. "The Super-Banned Bowl is for those companies and organizations who were denied their inalienable right to spend millions of dollars for 30 seconds of glory during the Super Bowl," co-CEO Carson said in a refreshingly tongue-in-cheek prepared statement.
(Note: this article was published in the February 6th issue of the InteractiveTV Today [itvt] email newsletter.)
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