TVN to Use Widevine's Mensor Technology to Watermark its VOD Content

VOD distribution services company, TVN Entertainment, says that it will use Widevine Technologies' Widevine Mensor product to watermark its entire VOD content line-up. Widevine Mensor allows content owners and VOD service providers and operators to place digital watermarks in content at each stage of the video distribution chain: according to Widevine, Mensor watermarks are robust, remaining traceable when distributed beyond the set-top box to PVR's, PC's and mobile devices. Widevine says that, by relying on the same downloadable content-security mechanisms used in the company's content-protection suite, Mensor can also renew the way watermarks are applied to content.

The TVN deployment will see Mensor being used to embed TVN's own and operator-specific watermarks in VOD content: TVN will then be able to track the distribution of each asset to the respective local site of the video distribution operator. According to Widevine, content owners will also be able to work with TVN to track its distribution of their content, so that they can ensure that that content is being used in accordance with their licensing agreements with the company. "Watermarking TVN's VOD content is a significant milestone for Widevine in the emerging digital forensics market and for ensuring TVN continues to acquire premium content for its customers," Widevine CEO, Brian Baker, said in a prepared statement. "It represents the first large-scale watermarking deployment in the industry. With digital forensics, content owners can easily track where, when and to what device their content is distributed."

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