The BBC has appointed Pete Clifton as head of BBC News Interactive. He will be in charge of all BBC News's interactive and on-demand services, including its interactive TV services, its Ceefax and Digital Text offerings, its Web site (which, according to the BBC, has received 4 billion impressions for the year to date), and its broadband services, such as the News Player, which provides news video clips. Clifton has been serving as acting head of BBC News Interactive since the spring, having replaced Richard Deverell, who had been appointed as COO of the BBC's youth channel, CBBC. Prior to that, Clifton was UK editor of the BBC News Web site, and before that, he was editor of Ceefax. His other experience includes a three-year stint as chief sub on the Press Association's sports desk, a stint as a sports sub at the Exchange Telegraph agency, and stints as a news reporter and as the cricket correspondent at the Northampton Chronicle and Echo newspaper. "I'm delighted to be confirmed in the role," Clifton said in a prepared statement. "It's a really exciting place to be, with the move to digital and a truly on-demand news business. The outlook seems to change by the day, so it's going to be a real challenge for all of us. But there's a great team here and we'll have some fun along the way too."
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